Sharpspring
JANUARY 12, 2022
It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. How to Use AI Marketing Today.
SalesIntel
MARCH 23, 2023
Account-based marketing (ABM) is an increasingly popular concept, placing an emphasis on personalizing an organization’s marketing efforts to reach highly sought-after target accounts. What is account-based marketing? How can AI software help with ABM?
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ClickZ
JULY 14, 2020
30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns. So, what is AI?
Heinz Marketing
OCTOBER 27, 2022
“By” W1n S4ly4rds , Senior Marketing Consultant at Heinz Marketing. Note: AI tools have completely written, edited, and designed this blog post. We are now in the age where Artificial Intelligence (AI) is no longer a thing of fiction but reality.
Heinz Marketing
JANUARY 20, 2023
By imitating human decision-making, marketing teams can leverage AI in order to develop effective marketing strategies. Ethical concern: Some AI tools may only function best when data compliancy laws are disregarded.
Inbox Insight
JUNE 14, 2021
Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. What is artificial intelligence and how is it being used in B2B marketing? The impact of AI in Digital Marketing.
Biznology
JANUARY 17, 2020
Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. AI has transformed how we even think of customer service. Instead, they can have an AI do it right for them without the chance of human error.
Pam Didner
MAY 7, 2021
AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. That’s AI at work. Hello, AI, again. That’s definitely AI working hard for you. The use of AI in business is endless. Facebook.
Adobe Experience Cloud Blog
JULY 10, 2018
Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. In this blog, we are going to explore the future of artificial intelligence and what that change may mean for you. Growing Interest in AI.
Zoominfo
FEBRUARY 20, 2018
Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Early on in the days of artificial intelligence, this idea of automation seemed threatening to the human workforce. AI can help.
Rev
JULY 17, 2019
A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. I’ve had this conversation with so many B2B marketers – incredibly talented ones – that I’m starting to suspect that we all feel this way. . The hype cycle, gearing up to full throttle on the promise of artificial intelligence in B2B. Not all B2B artificial intelligence is created equal.
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Rock Content
DECEMBER 11, 2020
Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. Digital Marketing
Martech Advisor
SEPTEMBER 13, 2019
Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer’s journey, writes Ipsit Roy, a freelance content writer. The last few years that went by a bear a fine witness to the rise of innovation in marketing. The Next Big Thing in Marketing. What can marketers expect from AI to offer changes to their present job role?
Adobe Experience Cloud Blog
DECEMBER 14, 2018
Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. But with all the hype surrounding AI, there are bound to be disappointments. Using AI in marketing 101.
NetLine
NOVEMBER 1, 2021
Artificial Intelligence is one of the most talked-about topics in the world of technology. One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food.
Adobe Experience Cloud Blog
APRIL 27, 2018
Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers. With the ability to process an enormous amount of unstructured data and decipher natural language, AI is used to extract insights and make recommendations based on previously established criteria.
Rev
JULY 17, 2019
A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. I’ve had this conversation with so many B2B marketers – incredibly talented ones – that I’m starting to suspect that we all feel this way. . The hype cycle, gearing up to full throttle on the promise of artificial intelligence in B2B. Not all B2B artificial intelligence is created equal.
KoMarketing Associates
DECEMBER 21, 2022
Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology.
Seismic
AUGUST 16, 2022
It’s also an example of how sales organizations can leverage AI-guided selling. . The growing need for AI in sales enablement. While artificial intelligence (AI) was already on the rise, digital and virtual selling have only accelerated the need for AI in sales enablement.
Customer Experience Matrix
MAY 7, 2015
Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions. This most definitely applies to marketing, where I found many artificial intelligence-based solutions once I began looking for them. My thesis was that AI-based systems already exist for most tasks that marketers perform, but are not yet connected into a single robo-marketer that (or is it who?)
seo.co
AUGUST 23, 2021
GPT-3, and Artificial Intelligence have been the topic of much discussion lately, particularly among SEOs. What is Open AI (GPT-3)? Generative Pre-Trained Transformer 3 (GPT-3) is an AI and machine learning tool that uses semantic analysis to convert text into readable copy.
Zoominfo
OCTOBER 18, 2018
Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). If you’re not familiar with AI, it can be difficult to know where to begin.
NetLine
NOVEMBER 1, 2021
Artificial Intelligence is one of the most talked-about topics in the world of technology. One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food.
QuanticMind
FEBRUARY 1, 2019
If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is hardly new. But the last several years have shown us that Artificial Intelligence is not only here to stay, but is not-so-gradually disrupting industries and changing our lives. What is Artificial Intelligence? So what exactly is Artificial Intelligence? The Spectrum of Artificial Intelligence.
Aberdeen
OCTOBER 10, 2017
” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. Chris’s presentation served both as an overview of what is happening in the broad realm of artificial intelligence (AI) today and as a shot across the bow to marketers who ignore developments in this field at their peril. ” Is the AI-Empowered End Nigh? . Yes, he said, AI will have a major impact on marketing.
Vision Edge Marketing
FEBRUARY 1, 2022
The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers.
Single Grain
SEPTEMBER 27, 2019
Does marketing AI feel too buzzwordy to you? But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for brands, online retailers and agencies. According to eMarketer, 70% of business leaders expect marketing AI to be critical for the future success of their businesses. Understand What Marketing AI Really Is.
InsightSquared
AUGUST 14, 2019
In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.
ClearVoice
JULY 20, 2021
A few years back, there was a widely shared meme about an epic artificial intelligence (AI) fail. Early this spring, the completely goofy sci-fi film ‘Sunspring’ was released, notable because it was completely written by AI. What is AI and why do I need it?
PureB2B
JANUARY 31, 2022
Add a Personal Touch to B2B Sales with Artificial Intelligence. Find out in our benchmark report, “ The AI Impact on B2B Sales.”. The AI Impact on B2B Sales: Key Takeaways. Through AI-assisted technology, personalized selling becomes that much more intelligent, and therefore effective, for B2B sales teams. For a more in-depth look at AI and its supercharging effects on B2B sales, make sure to download a copy of our benchmark report today!
6sense
APRIL 11, 2022
B2B marketers have been blazing trails by adopting artificial intelligence tools. Thanks to those lessons, revenue teams can avoid the most common pitfalls of AI adoption and make decisions with confidence and clarity. Poorly written AI-generated content can be: Generic.
Salesforce Marketing Cloud
NOVEMBER 30, 2021
Artificial intelligence (AI) is on everyone’s lips – and with good reason. According to the Future of Workforce Development report , 62% of hiring managers expect AI to substantially change the nature of work. Artificial intelligence quotes on business impact.
Adobe Experience Cloud Blog
MARCH 6, 2017
Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. What is Artificial Intelligence and Why the Increase in Attention? AI applications vary in sectors and industries, reflecting the different states of AI research and implementation.
PureB2B
FEBRUARY 3, 2022
However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Three Ways AI Boosts Personalized Selling. How exactly does AI streamline the B2B sales cycle?
Pam Didner
MARCH 12, 2020
Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence.
Brandpoint
JUNE 4, 2018
Making content relevant begins with knowing your audience , and artificial intelligence has given marketers new opportunities to know and understand their audiences like never before. The value of AI marketing. Simply put, artificial intelligence provides powerful insights into consumer behavior and preferences that give marketers an in-depth look at multiple audience segments. Marketing with AI gets us closer.
ClickZ
JANUARY 25, 2021
30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In fact, it is the biggest challenge that B2B marketers face.
Single Grain
MAY 27, 2021
Artificial intelligence (AI) is opening up possibilities in almost all fields. Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing.
Hubspot
JANUARY 31, 2017
In his famous paper , Turing proposed a test (now referred to as the Turing Test ) to see if a machine’s ability to exhibit intelligent behavior is indistinguishable from that of a human. If the computer successfully fooled the interrogator into thinking it was a human, the computer was said to successfully have artificial intelligence. And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers?
Contently
JANUARY 24, 2023
If the last few years have taught us anything, it’s that consumer behaviors can change fast. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. As you plan the year, keep these five consumer behavior trends in mind.
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