Go Beyond Data - Consumer Insights are Key to Understanding Your Customers
AUGUST 6, 2014
To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.