Brightedge

APRIL 24, 2020

Push content that speaks directly to the needs and concerns of customers and optimize pages in order to be more competitive with an increasingly diverse online marketplace. Use this opportunity to nuture these potential future customers. Use Keyword Reporting and Page Reporting to track how each project will impact your rankings.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

Karl discusses strategies for online engagement using behavioral targeting for increased sales and customer retention. 3) Marketing Automation Leveraging Email — You capture information about your customers’ attributes and behavior, segment your customers based on this information, and target them with relevant communication.

Landing Pages 48

Landing Pages Marketing Websites SEM Marketo 48

Hubspot

MAY 1, 2017

Adobe Spark is a suite of three web or mobile apps - Spark Page, Spark Post, and Spark Video -- that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts. Optimizely.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Customer Experience Matrix

JUNE 17, 2009

In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales. It can also direct visitors who complete a form to another Web page. Behavior definitions can be include relative time (e.g., a marketing or sales manager).

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120