How to Leverage Behavioral Intent Data to Strengthen Your Marketing Efforts

PureB2B

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. This is where Behavioral Intent Data enters the picture.

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . Because intent data allows companies to, as they say, “strike while the iron is hot.”

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Best B2B Intent Data Providers

Only B2B

In this case, intent data can be useful. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. However, not every intent data source will be best suited for your company.

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. Because intent data allows companies to, as they say, “strike while the iron is hot.”

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Content + Intent Data: Intent vs. Predictive Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent Data vs. Predictive Data.

Purchasing Intent Data – How To Select A Intent Data Vendor

Only B2B

If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue? According to Trust Radius , Intent monitoring is used for prospecting by 70% of the 40% of businesses who employ it.

Coronavirus Will Change Buying Behaviors Forever. Will We Know How?

Tony Zambito

When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers. Many of us will remember a moment when the world shifted like an earthquake in mid-March of 2020.

Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021. It is anticipated backlash behavior will include just being silent and “going dark.”.

The Advantages of Employing Intent Data In B2B Marketing

Only B2B

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. First-Party Intent Data.

Content + Intent Data: Elevating the Buying Experience

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. First, there’s what I call a baseline level of intent.

Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities. Intent Data Insights from COVID-19 U.S.

The Advantages of Employing Intent Data In B2B Marketing

Only B2B

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. First-Party Intent Data.

What is Buyer Intent Data? A Guide for 2020

Zoominfo

You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson.

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23% of B2B Marketers Still Developing an Intent Data Strategy

KoMarketing Associates

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition.

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How to Create Mobile Exit-Intent Popups That Convert

Optinmonster

If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. What Is a Mobile Exit-Intent Popup? Not familiar with exit-intent popups?:

Behavioral Technographics is the Future of Consumer Data

Aberdeen HCM Essentials

The Future of Consumer Technology Data: Behavioral Technographics. On the other hand, behavioral technographics takes a dynamic and quantitative approach to getting better technographic data. Information Available via Behavioral Technographics.

Technographics: Legacy vs. Behavioral

Aberdeen HCM Essentials

There are two approaches to determine technology in-use behind the firewall at a company: legacy and behavioral technographics. Behavioral. Behavioral. Generally, if you are a technology vendor, then behavioral technographics is a better fit. Aberdeen’s Behavioral Technographics provide richer insights to significantly improve account prioritization, ad targeting, and engagement rates. The post Technographics: Legacy vs. Behavioral appeared first on Aberdeen.

5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases.

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Behavioral Targeting: What B2B Marketers Should Know

TrueInfluence

B2B marketers use behavioral targeting to create a compelling user experience and personalize content more effectively. The key is to create communications that align with audience content consumption behavior. Intent Signals Lead to Effective Behavioral Targeting.

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. What is B2B Buyer Intent Data? Behavioral data.

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Content + Intent Data: Painting a Different Picture of Needs & Preferences

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Blog B2B content strategy intent data personalization

Inside ZoomInfo: What You Need to Know About Our New Recommended Contacts Algorithm in Intent

Zoominfo

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals.

Intent Data in the Revenue Funnel: Uncover Real Buyer Needs

TrueInfluence

Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. Speed matters, and intent streamlines the process of guiding prospects throughout your revenue funnel. How Intent Data Enriches B2B Marketing Funnel.

50 Facts about online consumer behavior not to ignore

Biznology

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. 35% intentionally carry their smartphone while shopping so they can comparison shop. Do these facts help you to better understand online consumer behavior? Does your business need help navigating online consumer behavior?

What Is Intent Data and How It Can Help Your Company?

Only B2B

Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data? Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. Intent Data. On the other hand, intent data looks at what is happening online right now—it’s fact-based.

5 Types of Intent Data to Drive Demand Generation

Inbox Insight

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent.

The Truth About Intent Data

LeadCrunch

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Third Party Intent Data You Can Buy. Intent Data Is Nothing New.

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Intent Data: Beyond the MQL

Aberdeen HCM Essentials

Now, for those of you with a taste of adventure, we move beyond the MQL and look at other ways to determine how an account’s behavior can be the equivalent or better of what an MQL represents. Using Intent data to further qualify a content syndication lead is a good example we can use.

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How Intent Data Unlocks the True Potential of Email Personalization

Aberdeen HCM Essentials

From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Behavioral Context. One of the hardest aspects of email personalization is tracking customer behavior effectively. But when it comes to external behavior like interactions with competitors, you’re often left in the dark. Solving Email Personalization with Intent Data.

Content + Intent Data: A Compass for Content Strategy

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Research-based intent allows you to connect who (e.g.,

Content + Intent Data: Informing Content Based on Interest

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.

Behavioral Technographics is the Future of Consumer Data

Aberdeen HCM Essentials

The Future of Consumer Technology Data: Behavioral Technographics. On the other hand, behavioral technographics takes a dynamic and quantitative approach to getting better technographic data. With behavioral technographics, you gain much richer insights into what’s actually happening in concerns to technology use within a given company. That’s because instead of gathering data based on job descriptions, behavioral technographics sources data from user communities.

How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns.

Work Smarter Not Harder with Intent Data

Triblio

We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. As Nirosha explains, leveraging intent data can better equip you to do just that. Intent Data

Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know

SalesIntel

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. What is buyer intent data? . Intent data gives actionable information about the purchasing intent of a buyer that can be used for lead generation and lead qualification.

Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification.

Intent Data: A Content Strategy Game Changer

Content4Demand

One tactic receiving attention in this quest is intent data. Here, we’ll talk about what intent data is, why it can be a game changer for your marketing strategy and how to start incorporating it into your marketing efforts. What Is Intent Data? Why Intent Data Is Important.

How Intent Data Answers BANT Questions

TrueInfluence

Intent data has become an established presence in B2B prospecting, so it’s no surprise that it also helps answer BANT questions used to qualify leads. And that’s where intent data comes into the picture. How to Improve BANT Qualifying with Intent Data.

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