What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

With visibility limited to digital behavior tracked on your own corporate website, lead and account scoring provides a purview to a fraction of the opportunities developing all around. What is Intent data? What is Intent data ? With intent data, you do.

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5 Key Moves for B2B Intent Marketing

Aberdeen

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

How Intent Data Unlocks the True Potential of Email Personalization

Aberdeen

From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Behavioral Context. One of the hardest aspects of email personalization is tracking customer behavior effectively. But when it comes to external behavior like interactions with competitors, you’re often left in the dark. Solving Email Personalization with Intent Data.

The Truth About Intent Data

LeadCrunch

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use.

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Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking.

Approaching Intent Data: Why the Disillusionment?

Aberdeen

Intent data is nothing new, and neither are the advantages it’s utilization offers. B2C companies have continued to push the envelope of what intent data can offer and how it can revolutionize their marketing efforts. Intent’s humble beginnings.

Intent Data Limitations: Context is Key

Aberdeen

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Buyer Intent Data with Context.

10 Unintentional Intent Signal Mistakes to Avoid, Part One

TrueInfluence

Now, Intent Signals are neither new or a fad. History and experience have established that Intent Signals are a viable demand generation strategy. To be fair, the thirst for Intent Signals is certainly easy to understand. Is this even a useful indication of intent?

Anatomy of a Buyer Intent Signal

Aberdeen

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. These are salient words that indicate intent signals within a category.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

With visibility limited to digital behavior tracked on your own corporate website, lead and account scoring provides a purview to a fraction of the opportunities developing all around. What is Intent data? What is Intent data ? With intent data, you do.

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The Next Stage of Intent Data – Part 1

Aberdeen

Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers. Behavioral Segmentation. The Traditional Method of Segmentation.

Is Your Intent Solution Detecting Buyers or Bots?

Aberdeen

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.

Intent Data: For Sales? For Marketing? For Both?

TrueInfluence

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. The term ‘intent data’ has evolved beyond the basics of demographics, geographics, firmographics and any other “graphics” that might be lying around. The post Intent Data: For Sales?

50 Facts about online consumer behavior not to ignore

Biznology

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. 81% of consumers research online before buying. (

How Intent Data Makes Storytelling More than a Buzzword

Aberdeen

3 Ways Intent Data Fuels Storytelling Success. “In Gaining access to the right intent data can give you insights that will help your stories and content have greater effects on sales performance. All three of these benefits hinge on your ability to find trustworthy intent data.

Which Intent Data Use Case is Right for You?

Aberdeen

Using intent data to fuel your marketing activities seems like a no-lose situation. It’s an opportunity to gain deeper insight into the behavior of individuals in your target audience. At least that’s the promise of quality intent data.

What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

The Next Stage of Intent Data – Part 2

Aberdeen

In part one of our series we detailed a new and relative novel approach to intent data, behavioral segmentation (read part-1 for greater detail on user behavior segmentation). Aberdeen is the only company that can do this because of the way we gather our user intent data.

Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement

Inbox Insight

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Next pages they visited – looking at intent behaviour flow.

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. What is intent data?

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Decode Your Customers’ Behavior Using Intent Data

KEO Marketing

If analyzed correctly, this can give B2B marketers clues to the intent of the individual’s search; his or her purpose for searching. Intent data can tell marketers exactly what a prospect is searching for, and help direct content calendars for driving leads.

Intent Data Improves Sales Reps Onboarding and Retention

Aberdeen

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory.

Buyer Intent May Be There, But is it the Right Fit?

Aberdeen

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. In an EverString blog post titled, “ Why Should I Care About Fit & Intent ?”,

Intent Takes the Fear Out of B2B Phone Prospecting

TrueInfluence

Intent Puts You On the Right Line for Success. Like all our demand-gen programs, ActiveBase uses the power of our proprietary intent data and Relevance Engine analytics to identity accounts and individuals who are actively researching a purchase. B2B Marketing Intent Data

#TBT: 2014 Thoughts on Intent Data

Aberdeen

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”.

Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data?

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Market research firms cannot retain clients without satisfying their customers , demystifying buying behavior, and gleaning actionable insights from their own research programs, which explains another key finding from Minkara’s report: The 10.7%

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Market research firms cannot retain clients without satisfying their customers , demystifying buying behavior, and gleaning actionable insights from their own research programs, which explains another key finding from Minkara’s report: The 10.7%

The Content Marketing Engagement Challenge (and How Intent Data Helps)

Aberdeen

3 Ways Intent Data Solves the Content Engagement Challenge. Buyer intent data is your key to cutting through content shock because of three key benefits : Knowing What to Publish: Intent data gives you deeper insight than keyword research or even customer interviews.

How Buyer Research Behavior Impacts Content Consumption

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post How Buyer Research Behavior Impacts Content Consumption appeared first on Aberdeen.

Building Intent Data into Your Sales Enablement Process

Aberdeen

Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. And while intent data is certainly valuable, your investments will be wasted without a strategy for getting the most out of it. 4 Main Categories for Intent Signal Scoring.

Get Content Syndication Right with Intent Data

Aberdeen

By taking advantage of intent data , you can make informed, data-driven decisions about where to syndicate your content. Find Valuable Syndication Opportunities with Intent Data. Finding the best content syndication opportunities is all about understanding the behavior of your target audience. Third-party intent data fills that gap. The value of intent data lies in reducing marketing waste. The only challenge is figuring out how to get the most from intent data.

Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space.

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. The relationship between intent and goals is a very important one. The Connection Between Intent And Goals.

Are You Properly Using Intent Data?

Navigate the Channel

One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data. Intent data takes big data one step further. Intent Data as Context.

Don’t Overlook Intent Data for Data Governance

Aberdeen

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. brink enterprise data intent data purchase intent

Don’t Overlook Intent Data for Data Governance

Aberdeen

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. brink enterprise data intent data purchase intent

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on.

Hyper-personalize The Customer Experience with Intent Data

Aberdeen

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. Hyper-personalization with Buyer Intent Data. Buyer intent data captures the online research behavior of actual buyers on actual purchasing journeys.

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5