Zoominfo

NOVEMBER 24, 2020

But there are also other ways to gain intent insights such as: Anonymous first-party behavioral: Website visitors that have not filled out a form to indicate who they are, but whose IP addresses can be traced back to a company. Known first-party behavioral: Visitors who have filled out a form with name and contact information.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Only B2B

FEBRUARY 28, 2024

Intent Data: Demystifying the Power: It’s the power of intent data, the paintbrush that helps you paint a clearer picture of your potential customers. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Inbox Insight

DECEMBER 8, 2023

Reading time: 3 minutes Understanding ABM intent data In the world of ABM, B2B intent data provides the most valuable insights into a prospect thanks to the digital breadcrumbs left behind by potential customers during their online research stage. Where can intent data be obtained?

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. ZoomInfo’s size allows us to invest in this high-value intent in a way that no one else can match. The best intent data powers the best GTM teams.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

6sense

MAY 12, 2020

With this partnership, Bombora’s intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities. Company Surge data complements 6sense’s proprietary first- and third-party intent data to deliver an even more complete view of B2B buyer behavior in the market. “As

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Zoominfo

NOVEMBER 30, 2021

But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved.

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. What are examples of data-based buying signals. Identify new prospects.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

JANUARY 29, 2024

As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Modern B2B marketing demands a specific, behavior-based criterion for qualification, moving beyond superficial metrics or simply finding someone who happens to fit your ideal customer profile ( ICP).

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. First-party data like behavior and interest data can also be derived from a customer relationship management (CRM) system.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Tony Zambito

MAY 21, 2021

We adapted by finding new ways to work, wearing protective masks, and developing new routine social behaviors. One must consider that these shifts in behaviors also led to more wandering within the search, more discovery, more exploring, and more curiosity. As well as regaining attention, focus, and concentration.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Only B2B

FEBRUARY 21, 2024

Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Let’s delve deep into Intent Data in Personalized B2B Marketing. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

NetLine

APRIL 11, 2024

The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year. YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Rev

FEBRUARY 28, 2023

How exegraphics differ from intent Exegraphics and intent data offer essentially a macro- and a micro-view of a potential customer. Intent signals reflect individual actions that indicate some amount of willingness to engage with your company’s offerings. You’d know what they like to eat and when they’re most active.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Behavioral Insights: This facet of data enrichment focuses on understanding how leads or customers interact with content, websites, or communications.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 112

Top of Funnel Activities Intent Signal Advertising Channels 112

SalesIntel

MARCH 14, 2024

What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

SalesIntel

APRIL 15, 2024

Role of Buyer Intent Data at Each Stage Buyer intent data provides valuable insights into potential customers’ interests, preferences, and behaviors throughout the B2B buyer’s journey. Here’s how it can help at each stage: 1.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

DECEMBER 19, 2022

This big shift has thrust intent into the spotlight to identify and prioritize the right accounts to reach out to based on account and buyer behavior and, in turn, catapulting outbound sales and outreach as today’s number one intent use case. ” Dig deeper: How to leverage intent and engagement in the buying cycle.

Intent Data 122

Intent Data Intent Marketing Analytics Tools Intent Signal 122

Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. But what is Intent data? This insight often correlates to potential intent to take a specific action. Let’s take a closer look.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Intent data empowers businesses to deliver precisely that. Intent data helps businesses identify and engage with prospects in the buying journey ‘s early stages.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Content4Demand

NOVEMBER 5, 2021

This demise of third-party cookies will result in the rise of first-party behavioral data across all channels of B2B marketing, forcing data-driven marketing and demand generation platforms to build wider networks to compile data from publishers’ content, Java script, and first- and second-party data. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 67% of the buyer journey happens on digital channels.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Inbox Insight

NOVEMBER 10, 2023

By combining buyer intent algorithms with your own company records and continually updating them, you can tap into data you already own to see which accounts are in-market to purchase imminently. Not only does this save money in external data spend, but it helps you get to know your buyers and map their behavior effectively.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Allows filtering by industry, size, location, technology, and website behavior. You get insights into prospects’ behavior indicating interest in purchasing.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

AUGUST 15, 2023

Perhaps the most significant flaw with retrofitted B2C ad tech is that it can’t tap into the holy grail of B2B targeting data that uses real-time B2B intent signals to prioritize the IPs and cookie IDs to use within each account. In other words, wasteful spending. Without this, IP-based targeting is all you get. But not necessarily so.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Inbox Insight

APRIL 22, 2024

This shift in buyer behavior highlights the need for a compelling online presence and a strong lead generation strategy. Enhanced customer targeting Effective lead generation strategies leverage accurate buyer personas and customer behavior data to enhance customer targeting.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

ABM in Action

JUNE 29, 2023

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

Intent 52

Intent Intent Signal Account Based Marketing Intent Data 52

NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content4Demand

OCTOBER 15, 2021

The value of external, third-party intent-data signals grows once connected to this first-party insight. Intent data is not predictive. It’s a reflection of past digital behaviors. All too many vendors say that high intent scores indicate that marketers should prioritize an account. and not the U.S.

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105