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How to Make the Most of Five New Trends in B2B Buyer Behavior

Trade Press Services

It starts with a keen understanding of B2B buyer behavior. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. That said, certain behaviors are consistent across all groups. Decision makers need content to stay informed.

Trends 123
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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Read on to learn more.

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Translating Online Behavior into Meaningful Conversation (Part One)

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Read on to learn more.

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Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Relevance 232
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5 Consumer Behavior Trends Marketers Are Watching

Contently

If the last few years have taught us anything, it’s that consumer behaviors can change fast. Brands that want to stay relevant and thrive must meet consumers where they are and deliver value. As you plan the year, keep these five consumer behavior trends in mind. Stay informed!

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How to boost marketing engagement with behavioral science triggers

Martech

Just add behavioral science into your messaging. What exactly is behavioral science? Behavioral science is the study of how people behave. One particularly interesting thing behavioral scientists have found is that quite often, people don’t make those well-thought-out, well-considered decisions we think they do.

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

Or, in simpler terms, you have to understand your consumer’s behavior. Here, we’ll show how consumer behavior shapes digital marketing and how you can leverage it to create the most impactful campaign and strategies from day one. If you disagree, then this article is for you.