Porch Group Media

SEPTEMBER 5, 2019

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. Today’s consumers have access to more information across more channels than ever before. Key Topics: An overview of different types of real-time purchase indicators and data sets.

Purchase Intent 45

Purchase Intent Intent Data Acquisitions Purchase 45

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. An Overview of Behavioral Intent Data.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data? How to respond to buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Marketing Insider Group

NOVEMBER 22, 2021

Using the Google Analytics platform, you can use behavior overview reports to see total page views, unique page views, and average time on the page. Once you have that information, it’s time to optimize it even more. You can find out using the Google Analytics behavior flow report, which tells you how people move through your website.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. In that case, it serves as a robust indicator of purchase intent. This allows them to focus their budgets.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Data integrity: Reliable data sourcing and management ensure the information you’re acting on is accurate and actionable.

Enterprise Management 105

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 105

Zoominfo

NOVEMBER 24, 2020

Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Heinz Marketing

MARCH 31, 2024

Understanding Koala Unlike traditional methods that rely on generalized data and assumptions, Koala provides an in-depth understanding of individual accounts’ intentions and behavior. This integration ensures teams can leverage intent data within their familiar tools without disruption.

Intent Signal 62

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Televerde

MARCH 28, 2022

You likely have their demographic information and some other valuable facts. However, do you understand their customer intent? Customer intent is the true purpose behind a customer’s actions in a single experience with a business. Ignoring this information can lead to missing valuable information and potential sales.

Intent 105

Intent Purchase Intent Top of Funnel Purchase 105

Oktopost

SEPTEMBER 12, 2023

Final Thoughts What is Intent Data? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Intent data simplifies lead discovery by pinpointing prospects showing buying signals.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Here’s how you can leverage the power of each type: Behavioral data. A visit to your pricing page could signal purchase intent.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

FEBRUARY 11, 2024

It’s like the treasure mcap you’ve created, offering deep insights into your audience’s interests and behaviors. So how can you use this information? Richer Insights: Provides a deeper understanding of your audience’s interests and behaviors. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Porch Group Media

AUGUST 12, 2020

V12’s Online Signals solution allows brands to target consumers based on their browsing behavior. As consumers are researching product and services, V12 picks up on this activity so brands can send messaging that uniquely engages consumers during the purchase journey.

Amazon 52

Amazon Acquisitions Loyalty Purchase Intent 52

Aberdeen

JANUARY 31, 2019

If the market-leading intent data and insights into that data Aberdeen delivers didn’t lead to tangible performance improvements, there would be no reason to bother making sure clients knew what to make of the data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 31, 2019

If the market-leading intent data and insights into that data Aberdeen delivers didn’t lead to tangible performance improvements, there would be no reason to bother making sure clients knew what to make of the data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

PureB2B

JULY 7, 2022

Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. Most intent data used today is comprised of third-party intent signals.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture. Must Read: Win B2B Event Marketing With Intent Data 3.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Inbox Insight

MARCH 13, 2024

5 common pitfalls associated with traditional techniques include: Overreliance on demographic information: Traditional lead prioritization methods often focus heavily on demographics. Category Intent: helps to predict level of interest in solution category aligned to a specific business.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!).

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Only B2B

FEBRUARY 21, 2024

Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. Tracking Online Buyer Behavior and Signals The online world provides a wealth of data about buyer behavior.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Marketing Insider Group

JULY 16, 2020

These variables are based on internal behavioral data that has been gathered from tracking individual customer accounts and monitoring how they’ve engaged with your business. So, how do we put customers in the proper brackets according to their purchase intent ? Score on the basis of demographic and behavioral criteria.

Lead Ranking 273

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 273

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. Intent-based marketing gives you the tools to do precisely that. Passive Intent. What is Intent Data?

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

FunnelEnvy

SEPTEMBER 18, 2023

The idea is to translate the raw traffic like this: Into information to help you fill out a buyer persona template, like this: Source: Hubspot Why Buyer Personas Work The buyer persona helps craft tailor-made experiences for every buyer category. Buying Behavior: Is this a B2B or B2C customer? How do they make purchasing decisions?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

B2B Marketing Directions

FEBRUARY 25, 2024

These competitions typically require their entrants to provide information about how well their ads worked. 38% of the non-CP campaigns) produced improvement in brand perception, brand preference, and purchase intent. The WARC database includes over 24,000 case studies drawn from global ad competitions.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52