Demandbase: A New Twist In The Lead Management Automation Market

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I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did. with individual "Behavioral Data" to identify high-value Visitors, and rich information about the desired Contacts - this to streamline the Sales outreach and direct Marketing our clients purpose this information.

B2B Lead Management Market Heats Up

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Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others.