Integrated B2B

JANUARY 1, 2015

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. There is a shift from moments to journeys and loyalty matters more than ever. From Fluff to Tough.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Salesforce Marketing Cloud

JUNE 26, 2023

It involves creating meaningful and valuable experiences that foster customer loyalty, satisfaction, and advocacy. Gather feedback through surveys, interviews, or focus groups to learn their needs, preferences, and pain points. Don’t just let your customer slip away. Like Yogi said, it ain’t over ’til it’s over.

Customer Satisfaction 52

Customer Satisfaction Loyalty Paid Search Agency Segmentation 52

Tony Zambito

OCTOBER 26, 2015

In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. Changing the way people collaborate and buy.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Biznology

JANUARY 7, 2013

I have seen companies eliminate brand tracking and customer loyalty studies because they believe they can find out what they need online. The digital world is full of metrics and on-line behavior tracking. What motivates that behavior is a little more difficult to discern.

Social Media 80

Social Media Research Social Marketing Media 80

Walker Sands

MARCH 21, 2023

Rather than making assumptions, perform primary research by conducting customer focus groups or surveying your customers. Engage target audiences to retain loyalty One way to keep customers front and center during a rebranding initiative is by encouraging them to engage with your brand.

Brand Identity 52

Brand Identity Branding B2B Acquisitions 52

DotDigital

MAY 13, 2021

This means that you can segment customers based on their recent interactions with your brand, as well as their past purchase behavior. . As customer behaviors change, so will your segments. Using eRFM modeling, online behaviors are tracked, so you can easily identify shoppers who look ready to convert for the first time.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

Biznology

AUGUST 6, 2014

We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. Mobile Marketing Reputation Management Brand Brand loyalty digital anthropology Digital marketing mobile marketing' Are you a Loyal Brand?

Barriers 80

Barriers Fulfillment Mobile Marketing Work Management 80

PureB2B

APRIL 1, 2020

However, companies find that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. These insights can build better relationships, promote customer loyalty, and improve customer lifetime value.

Creativity 62

Creativity ROI Marketing Management Paid Search Agency 62

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. Managers must recognize that they are actually complementary. Creatives thrill and data drives it home.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. Managers must recognize that they are actually complementary. Creatives thrill and data drives it home.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

Content Standard

MAY 10, 2019

Alternatively, those who develop CX plans grounded in survey, demographic, and behavioral data will have much better outcomes with consumers. To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.

Buyer Personas 102

Buyer Personas Design Ad Building A/B testing 102

Hubspot

DECEMBER 10, 2019

Customer experience does not stop after the sale — in fact, some of the most powerful opportunities to create loyalty and drive repurchasing and referrals are experiences with service and support after the sale is made. Data is not only used for targeting marketing campaigns, but also for improving the customer experience.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Martech Advisor

OCTOBER 1, 2019

These new tools – referred to collectively as content intelligence – can take the guesswork out of marketing by making recommendations for a content strategy based on the integration and advanced analysis of multiple data sources including marketing analytics, marketing content text and images, and customer behaviors and preferences.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Writing on the Web

NOVEMBER 11, 2011

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

The Marketing Blender

APRIL 11, 2023

When your brand messaging is consistent and effective, it can increase brand awareness, drive sales, and build customer loyalty. How to define your target audience When defining your target audience, it’s essential to consider demographics, psychographics, and behaviors. Look for patterns and similarities among your customers.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 85% of the time our brains are on autopilot.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Content Standard

MAY 16, 2018

You may mark “somewhat agree” in a survey, but if you gave that same feedback with an annoyed tone in your voice, you actually mean something quite different. With artificial empathy, we can begin to get the benefits of in-person focus groups with less cumbersome overhead and greater geographic and cultural reach.

Marketing AI 66

Marketing AI Paid Search Agency Impressions Interactive Marketing 66

Launch Marketing

APRIL 18, 2018

To compete on customer experience for better customer acquisition and deeper retention and loyalty, companies must make the most out of every direct and indirect touchpoint they have with customers and prospective customers. Are we analyzing website behavior and other digital interaction data to surface CX issues and opportunities?

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

To find out this valuable information, marketers need to start exploring the motivation behind customer behavior instead of strictly reading metrics that only tell part of the story. If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40