Convince & Convert

AUGUST 29, 2012

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest. Clever Email Segmentation. ” Why Relevancy Matters.

Segmentation 124

Segmentation Facebook Marketing Agencies 1 Social Media 124

seo.co

MAY 11, 2021

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. What Is Segmentation?

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

QuanticMind

MAY 8, 2020

Audience behavioral data has always been a valuable tool for marketers. Keeping track of audience behavior on your website can tell you a lot about which traffic sources and content pieces are most valuable when it comes to driving leads and ultimately conversions. Now first-party behavioral data is just the beginning.

Lead Scoring 55

Lead Scoring Lead Ranking Marketing Management Paid Search Agency 55

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Facebook Dark Posts, Explained.

Facebook 87

Facebook Work Management Paid Search Agency Marketing Management 87

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

Budget Programs 105

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 105

Zoominfo

JANUARY 27, 2021

It is created using biographical and behavioral data collected on successful leads, giving you an indication of what kind of person or company is most likely to buy. Facebook Lookalike Audiences. Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. And How do They Work?

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Webbiquity

FEBRUARY 28, 2023

B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Don't force it.

Facebook 98

Facebook Content Youtube Copyright 98

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why YouTube Ads?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Leadspace

AUGUST 12, 2019

Market segmentation is not an exact science. There was no way to get instantaneous feedback to fine-tune market segments and engage them in two-way communication. Big Data Helps You Identify and Connect With Highly Specialized Niche Segments. Big Data Helps You Track Your Customer Segments as They Evolve.

Segmentation 48

Segmentation Account Based Marketing ABM Intent 48

Liveintent

MARCH 31, 2020

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. LinkedIn Is the Most Update Social Network for B2B Marketers LinkedIn is the most commonly used social media network for B2B marketers , followed by Facebook and X.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Marketing Insider Group

JANUARY 2, 2024

Algorithm changes and policy adjustments on platforms like Facebook have significantly impacted how and where content is shared​​. Also, changes in user behavior , including the rise of platforms like TikTok, where external links are less common, have also played a role​​.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Zoominfo

JUNE 14, 2022

Only using native audiences: Although some social channels’ native audiences are better than others, that doesn’t mean you should rely solely on native capabilities to pinpoint your desired audience segments. It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Marketing Insider Group

DECEMBER 28, 2020

It’s where customer and prospect data live and where you track their behaviors and interactions with your brand. Most allow you to do these things: Email automation: You can set up various campaign workflows for segments of your audience, such as nurture emails, autoresponders, or triggered events. Customer Relationship Management.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence.

Facebook 78

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 78

Marketing Insider Group

JULY 16, 2020

These variables are based on internal behavioral data that has been gathered from tracking individual customer accounts and monitoring how they’ve engaged with your business. Create buyer personas and accurate segments. ABM also makes it far easier to create a properly segmented audience that your team can target and nurture.

Lead Ranking 277

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 277

Salesforce Marketing Cloud

JANUARY 29, 2024

With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. With it, information like shopping preferences, demographics, and browsing behaviors are all at your fingertips. The better the first-party data, the better you can define your audience segments.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Spiralytics

JANUARY 29, 2023

Microtargeting is often done with data gathered from social media platforms like Facebook or Twitter. Microtargeting can be accomplished using cookies, tracking pixels, and other methods of collecting data about consumers’ online behavior and preferences (such as what websites they visit or what products they search for).

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

B2B Digital Marketer

DECEMBER 21, 2023

In this episode, you’ll learn: The foundational role of buyer behavior in marketing strategies, and the importance of aligning your understanding and approach with the actual needs and perceptions of the intended user base. Design environments and choice architectures that nudge people towards beneficial behaviors.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Martech Advisor

APRIL 6, 2020

Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating consumer behavior and purchase patterns. Since this study took place before the coronavirus (COVID-19) took the world by storm, the answers are not in line with current behavior and shopping trends. Tell us on Twitter, LinkedIn, o n Facebook ; we're listening!

Amazon 53

Amazon Customer Surveys Peer-to-peer Mobile Advertising 53

Navigate the Channel

DECEMBER 13, 2023

Major global players like Alibaba, Apple, and Facebook are actively investing in AI technologies, reflecting the industry’s increasing importance. However, the key is not simply to target prospects blindly; rather, it’s essential to use AI to adapt to their behaviors and evolve with them throughout their customer journey.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. Wouldn’t it be great?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Tony Zambito

MAY 13, 2011

.  The annual report is aimed at surveying the changing B2B buyer behavior.   Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

Which is why, as you contact your database, it’s essential that you divide that database into segments, and tailor your communications for each segment – as we’ve learned, 23% of engagement is explained by segmentation. But to create meaningful segments, you need a platform that can divide your audience in meaningful ways.

Segmentation 48

Segmentation Marketing Automation Services B2B Thought Leadership Marketo 48

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. Curious how else your Facebook ads could perform better? Watch the video for more actionable tips from Mary!

Facebook 101

Facebook Paid Search Agency Ads Advertising Funnels 101

ActiveDEMAND

JULY 6, 2018

According to Pew Research, an incredible 68 percent of Americans are Facebook users, making it an incredibly useful marketing platform. By taking steps to direct your advertising campaigns at specific segments of your target audience, you can get your business in front of your most motivated customers. Analyze Purchasing Behavior.

Facebook 40

Facebook Marketing Automation Services Brand Identity Branding 40

Sprout Social

APRIL 27, 2020

Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post.

Social Media 145

Social Media Media Work Management Network Marketing 145

Martech

FEBRUARY 15, 2023

Targeting and segmentation A very clear example of how marketing technology has played a role in social media’s effect on the global society is targeting and segmentation. For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination.

Ethics 96

Ethics Marketing AI Multivariate analysis Paid Search Agency 96

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Mid intent/mid journey. High intent/end journey.

Paid Search Agency 109

Paid Search Agency Ads Campaigns Account Based Marketing 109

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. This is how they provide insights beyond traditional demographic stereotypes (like, all gamers are male), allowing you to narrow down segmentation as much as you want.

Marketing AI 102

Marketing AI Ideal Customer Profiles Allocation Analysis 102

Ledger Bennett

MARCH 6, 2019

If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? The challenge became how to match those successes on Facebook. Remarketing.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

ActiveDEMAND

FEBRUARY 22, 2017

Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices – targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads. At a glance, these include: Focused Targeting. Finding Lookalike Audiences.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Ad Agencies Facebook 46

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. Think : Discord servers , private Telegram groups , WhatsApp groups, certain Reddit and Facebook groups, and other invite-only communities where connection and shared value is a central force.

Communities 106

Communities Top of Funnel Word of Mouth Enterprise Management 106