B2B Marketing Online Testing: Eye-tracking Research and CTAs

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it.

Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points. Neuroscientists focus on the brain and its impact on behavior and cognitive functions.”

How Google SERP Layouts Affect Searching Behavior

Moz

Two things I have never seen tested are the actual user reactions to and behavior with SERPs. Biometric technology measures physical and behavioral characteristics. Eye tracking Facial expression analysis Galvanic skin response (GSR).

SERP 61

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group. What Are Behavioral Biometrics? Behavioral biometrics is a way to measure a user in a passive manner. For example, a behavioral biometrics system might be able to identify a person by the way that they walk.

Neuromarketing: What Leads Your Brain to Decision Making?

BOP Design

It studies the brain to predict and potentially manipulate consumers’ behavior and decision-making activities. However, neuromarketing uses brain scanning to measure neural activity and physiological tracking to discover more about people’s motivations, preferences, and decision-making.

Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise

Vidyard

The computer also tracked eye movement. These tools enabled an accurate evaluation of the cognitive and affective processes of the brain beyond self-reports, online assessments, or behavioral observation. KITCHENER, Ont.

6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

It may be perfect in your eyes, but what does your target market think? Try local offers via Google Ads or Groupon and make sure to track the data carefully for accurate results. Eye Track Testing.

Media 81

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

An eye-tracking study revealed most users dismiss ads online. If customers never even see ads or ignore them, they can’t impact behavior. Every business wants more customers and leads, but many aren’t sure about the best way to get them.

10 Effective Web Design Tips to Boost your Conversion Rate

Spiralytics

Applying to apply any of the trending design elements may need you to keep a track of them. User behavior is difficult to understand. Findings from the Eye tracking research suggest varying reading patterns.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. ” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page.

Search 205

10 Effective Web Design Tips to Boost your Conversion Rate

Spiralytics

Applying to apply any of the trending design elements may need you to keep a track of them. User behavior is difficult to understand. Findings from the Eye tracking research suggest varying reading patterns.

How Content Marketing Directly Improves Sales

Marketing Insider Group

Do you track your ranking for key search terms? An eye-tracking study from Nielsen discovered that viewers disregard global navigation because they associate it with ads. Businesses have a wealth of options for promoting their solutions to boost sales.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

It’s easy to focus too closely on the (often overwhelming number of) tasks at hand, only in the process fail to keep a watchful eye on the market as a whole. Since the web plays a pivotal role in a business buyer’s decision journey , UserTesting’s bird’s-eye view is valuable asset. Through eye tracking and mouse behavior, these tools capture data that can help you optimize your customer’s web experience. People don’t always tell you what they’re thinking.

How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

ClickZ

Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers. The power of tracking consumer sentiment.

Emotional AI platform reveals that smiles are down 32% due to COVID-19

ClickZ

30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay.

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Eye tracking. In a moderated UX test , the moderator can have a live conversation with the participant to go more in-depth into their behavior and attitudes towards your service or product. Is it about using eye-catching elements to draw attention? B) Eye Tracking.

Test 105

Neuromarketing + Inbound Marketing = Optimized Conversions for B2B Marketers

Valasys

The process involves non-invasive psychoanalysis of the prospects’ brain activity using methods such as electroencephalography (EGC), magnetoencephalography (MEG) & functional magnetic resonance imaging (fMRI), eye tracking & electrodermal response measures. Developing Models of Customer Behavior: Marketers can use insights from neuromarketing to determine whether their products, services or advertisements are evoking positive responses in the mind of customers.

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses. This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders.

Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. So let's talk about how you can capitalize on said behavior by getting to page one.

How to Boost Conversions with Your Article’s Featured Image

Single Grain

Note: It is also important to keep an eye on your site performance as images can impact site speed, which is a ranking factor. Eye-tracking studies show that Internet readers pay closer attention to images than to text.

B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Catch your B2B customer's attention with eye tracking. According to MLT Creative's Director of Buyer Behavior, Vann Morris, eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. WEEK OF FEBRUARY 27 - MARCH 2, 2012. Top tactics for a crisis-proof B2B lead generation strategy.

An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

The image at the right shows the results of an eye tracking study and how the focus is on the content. They are simply one more quality indicator and data point that may help explain results or behavior of media partners. A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on.

How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! Because Marketers have been slow to respond , we should quantify the gap between customer behaviors and the marketing mix and shift to a customer-centric marketing culture. I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about.

Landing Page Strategy: The Complete Guide

Unbounce

An eye-tracking study in 2006 showed that users often read web pages in an F-shaped pattern : two horizontal swipes followed by one vertical swipe down the page. The diagram above shows heatmaps from user eye-tracking studies of three websites.

Marketing Thought Leader: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Cody Ward

I was an eye-tracking lab participant in a 60 minute research session. Including their latest research on how mobile habits are changing consumer behavior. Chris Pinkerton. VP, Enterprise Development, Media & Research @ Mediative. Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Focusing on providing the customer with value and keeping in mind the psychology principles that affect human behavior and decision making while designing your website or app is the secret to achieving conversions. Eye-tracking studies show that users follow F or Z patterns to scan the screen. This heatmap shows the F-shaped eye-tracking patterns on a webpage of an e-commerce website: Dive Deeper: How to Create Intent-Based Content to Improve Conversions.

How to Treat Qualitative Data & Quantitative Data for Winning A/B Tests?

Convert

User research Scroll maps Click tracking Heat mapping Surveys. Although it looks like we’re only tracking specific conversion events or monitoring user behavior, the goal is to combine both quantitative and qualitative data. Check performance and user behavior.

A/B 52

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads. Marketers’ belief in the power of YouTube ads appears to be proven out by consumer behavior. When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later.

You Are Not Your Audience: Why PPC Capabilities are Not Enough

Fathom

PPC platforms give us information including time, location, gender, age, online behavior, whether they are long-time interest or short-term, and even more. Because the right message is just as important as their online behavior. Use eye tracking, heat mapping, and click tracking tools to help you measure and optimize interaction. There’s something to be said about being at the right place, at the right time.

PPC 60

7 Simple Steps to Super-Size SEO for Financial Advisors

FMG Suite

They are only interested in authentic user behavior. Google and other search engines consider your track record on searches when they are assigning your rank. The shape our eyes track resembles an uppercase F.

Tips and Tools For Improving Your Website UX

SmartBug Media

If you don't already have a web analytics tool or ability to track your performance in your marketing automation/CMS, that is first on the list.). When it comes to capabilities, in an all-encompassing tool you should generally expect: Heatmaps: Graphic representation of user behavior utilizing color to indicate the intensity of visitor engagement on various sections of your website.

Media 54

Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers

KoMarketing Associates

Today’s business marketers have a lot of tools available for them to target and fine-tune their efforts, from databases and list parsing to surveys and eye tracking software. This need to constantly interact and know more presents great opportunities to brands that choose to capitalize on consumer behavior. Instagram transports people, it makes them feel included and gives birds-eye glimpses.

What’s Trending in Marketing for July 2019

Stevens & Tate

What Are Behavioral Biometrics and How Do They Fit Into Marketing? However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group.

Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program

Contently

Today, digital infographics essentially serve the same purpose: to influence perception and behavior by helping an audience visualize complicated data. Eye-tracking studies from the Nielsen Norman Group show that images carrying information trigger online readers to pay close attention, suggesting audiences will retain more from infographics than typical articles. Contently Case Stories is a series highlighting some of Contently’s most successful clients.

Doing More with Less: Conversion Rate Optimization Technology

Fathom

Eye Tracking. You can track conversions, see what’s working, and then align with sales to justify the ROI of CRO efforts. As technology, along with visitor usage patterns and behaviors, continues to change and mobile surpasses desktop usage by large strides, that $20,000 you’re potentially losing from clunky design will only grow in severity.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Dynamically generate ads based on user behavior and website content. As AI learns more about your audience’s behaviors, it can more accurately create targeted ads to improve the performance of your PPC campaigns.

PPC 81

How to Convert With Psychology: 4 Design Levers To Pull

Hubspot

Design, more than anything else, is understanding what drives people’s behavior. Eye tracking studies also show that we “enter” web pages through its largest elements, like its image or headline. One of the most well-known examples of the decoy effect comes from a famous pricing experiment conducted by Dan Ariely , a behavioral economics professor at MIT. The list above is just a few examples of the countless psychological phenomena that impact user behavior.

What Is a Content Gap Analysis?

ClearVoice

Google Analytics and other common tools provide a view into user behavior as they enter, peruse, and ultimately exit your site. Such as the use of page impressions, eye-tracking data, and click-through metrics, all hard data points, to track a subjective phenomenon such as consumer behavior.

19 Lead Nurturing Email Examples You'll Want to Steal

Hubspot

In other words, when you use a person's behavior -- let's say that downloaded content about email workflows -- to trigger a relevant email based on that action, it will perform well. Eye-tracking studies have shown that readers spend more time looking through images than reading text when they are relevant to the copy. You've done it. You provided valuable content to your readers and they've converted into leads.