B2B Marketing Online Testing: Eye-tracking Research and CTAs
APRIL 3, 2012
The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it.