Convince & Convert

JANUARY 11, 2011

One of the challenges of writing a blog is knowing how to value the wide variety of reader engagements and behaviors. Should you care more about Digg submission than about comments? for each post and applies behavior points and an algorithm to determine the total score. Are tweets more important than Facebook shares?

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Buzz Marketing for Technology

JANUARY 26, 2010

When you think about the search behavior of the average person online – we are mostly conditioned to search in very routine ways like pulling up a Google search page, using the toolbar in your browser etc. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. Tweet This!

B2B Marketing 100

B2B Marketing Mobile Advertising Google B2B Thought Leadership 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Implicit biases predict behavior. Don’t believe me?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Webbiquity

JULY 21, 2010

Take advantage of your reporting and analytics to track how your recipient behaviors are changing with the season. They want to get out of the house or office anyway. Show them why they should come to you when they do. • And don’t forget! Are they opening your messages earlier in the day? Are they opening them at all? Share this on Bebo.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

OCTOBER 21, 2010

The problem lies in assuming people are in charge of their own choices… The Homer Simpson Guide to Content Marketing" width="300" height="181" /> Everybody thinks they are in control of their behaviors and decisions. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Convince & Convert

JANUARY 18, 2011

In social media of course, this sharing behavior is the coin of the realm. Retweets, Facebook shares, Diggs, Stumbles, and now Linkedin shares are badges of honor, displayed proudly atop each blog post like family crests of feudal lords. That’s a lot of similarities.

Social Media 119

Social Media Media Digg Opt-in 119

Buzz Marketing for Technology

AUGUST 11, 2010

Tags: Advertising Facebook Interactive Marketing behavioral targeting.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

NOVEMBER 15, 2010

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Instead they go with their gut reactions. Blog this on Blogger.

Lead Ranking 100

Lead Ranking Lead Scoring Digg Differentiation 100

Marketing Insider Group

MARCH 15, 2011

I am really so very grateful for every tweet, like, comment, digg, stumble and visit. But since I joined twitter I can’t help but notice that there are some folks out there who demonstrate some very social media diva-like behavior. Social Media Equity. The Emergence of the Social Media Diva.

Social Media 100

Social Media Media Digg Twitter 100

Writing on the Web

SEPTEMBER 2, 2010

I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

YouTube and Digg manage seeds in the same way the most popular stuff sits on the front page – as it starts to decrease they pull it and replace with a hotter story. Ex Huffington post – all business upfront with huge comment section in the back. The nerve center of the Huffington post is like Home shopping network for blogging.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Writing on the Web

OCTOBER 18, 2010

These two incredibly smart professors propose a theory of four fundamental motivations at the heart of all human behavior. These actions are what we recognize as human behaviors (click away, read more, walk away). Lawrence and Nitin Noria. The drive to acquire objects and experiences that improve our status relative to others.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

NOVEMBER 16, 2010

The emotional and subconscious brain directs behavior. In fact, the sensory and the emotional centers in the brain are the only ones connected to muscle activity. What this means is that action is initiated in the older parts of the brain. Your content must be zen-like clean: no clutter, not too many choices, no distractions.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 28, 2010

There are many theories about what motivates behaviors, but I like this Four Drive theory because it is based on studies of primitive man, primitive societies, and the evolution of brain functioning over the last 100,000 years. Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Google 100

Webbiquity

FEBRUARY 14, 2010

It closes with a section on the ROI of lead nurturing, complete with worksheets for performing your own lead gen activity return calculations. Again, Marketo’s lead gen guide will be made available in chapters throughout this month for anonymous download, or you can grab the complete Definitive Guide to Lead Nurturing today. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

Buzz Marketing for Technology

DECEMBER 15, 2009

I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Tags: Advertising Business Intelligence Content Marketing Facebook Mobile Social Media Social Networking Videocasting behavioral targeting. Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Writing on the Web

OCTOBER 13, 2010

There is also something called implicit memory that enables memories to influence attitudes, decisions and behaviors without entering conscious thought. Memory consists of two parts, encoding and retrieval. We commit something to memory, then we have to retrieve it. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Content Digg Buzz 100

Parse.ly

SEPTEMBER 5, 2019

These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. But this kind of behavior can’t exist online; there may be a front page, but there is no “back” anymore. In 2019, more than half the audience to each of these platforms come from desktop computers. .

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Webbiquity

NOVEMBER 29, 2010

And when called on their behavior, to defend it in the most arrogant, condescending manner possible. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia editing never to make any change with keeping a local backup of the text and code). No one does. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

JUNE 15, 2010

Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior. But not in social media. Social media is about building relationships and interacting. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Product-led growth organizations are geared toward creating impactful changes that influence customer behavior, satisfaction, and revenue. It enables teams to make informed decisions based on continuous user behavior and feedback, data analyses, and experiment outcomes.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

OCTOBER 7, 2010

Once there, your senses scan the environment for prey, competitors and allies, and the same goal-seeking behaviors are at play. But on your commute to work in traffic, the same stress hormones (cortisol) are surging through your body as you fight traffic to get to your office. For women, it’s slightly different, but not entirely.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Webbiquity

FEBRUARY 2, 2011

How to Take Advantage of the New B2B Buying Behavior by Fast Company. In another noteworthy post, Stephanie Tilton shares results from TechTarget research which details the behaviors of “hyper-active IT researchers,&# the most engaged 30% of technology buyers. Share this on Bebo. Subscribe to the comments for this post?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

JULY 7, 2008

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. 10) Converting behaviors in the participation demographics is NOT the goal: 70/20/9/1. The distribution is essentially a reflection of human behaviors. I think this is the wrong goal.

Social Media 100

Social Media Communities Wiki Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Our policy clearly outlines the types of activities allowed and defines appropriate behavior. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation.

Marketo 48

Marketo Digg Training Social Media 48

Buzz Marketing for Technology

JULY 24, 2008

All leadership comes down to this: changing peoples behavior. My Bookmarks Digg Del.icio.us Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." Change or Die.

Companies 100

Companies Work Management RSS Advertorials 100

readwrite

APRIL 9, 2008

Users will be able to opt-in to sponsored experiences that are targeted to them specifically, based on their demographics and behavior. ” Just ask Digg or Newsgator and they’ll tell you that there is. We show Flash video!”). That’s pretty cool.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Banner Ads Digg 40

Buzz Marketing for Technology

JULY 20, 2008

Language Acquisition. Parkinsons. Perception. Psychology. Relationships. Schizophrenia. Social Psychology. more topics. Plants & Animals. Agriculture and Food. Biotechnology. Cell Biology. Developmental Biology. Dolphins and Whales. Endangered Animals. Extinction. Frogs and Reptiles. Genetically Modified. Space & Time. Earth & Climate.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Biznology

FEBRUARY 5, 2013

“Who would want to share my press release to social media?” ” you ask? Well, that’s not your concern. Your concern is making things as easy as possible. You can have different code snippets for different sites or you can have different retargeting ad campaigns.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Hubspot

OCTOBER 5, 2017

Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Provides us with context about the prospect’s interests or prior behavior, allowing us to develop more personalized outreach. And he achieved a 90% response rate.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

Enterprise Management 40

Enterprise Management DemandBase Work Management Marketing Management 40

Webbiquity

JULY 18, 2012

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. Or you’re told shortly after placing your order that you’ll need to choose a different item, because the menu has changed in the last five minutes.

Facebook 100

Facebook Google Digg Privacy 100

Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. Case in point: Digg. Behavioral metrics: Such as abandonment rates, complaints, or click-throughs that can indicate trends. Ratings: 8.0/10 10 on TrustRadius and 4.3/5

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Convince & Convert

SEPTEMBER 18, 2011

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program.

Lead Scoring 153

Lead Scoring Lead Ranking Marketing Analytics Tools Digg 153