Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. According to SuperOffice, 90% of businesses compete mainly on customer experience (CX). Source: SuperOffice.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. Seasonal trends impact consumer behavior. New competitors.

Advertisements 100

Advertisements Advertising Allocation Planning 100

Marketing Insider Group

APRIL 10, 2024

Put simply, dynamic marketing is a strategy designed to be adaptive and flexible based on customers’ behaviors and customer data. You’re prioritizing your customers, meaning you are creating more meaningful, positive relationships with them. What is Dynamic Marketing and Why is it Beneficial?

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why YouTube Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

JULY 13, 2021

Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. The takeaway: email is one of the surest ways brands can widen their reach, build a sales funnel, and connect with existing customers. Show customers you know what they like (If you liked this dress, you might like these too!).

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Maybe they’re interested in a particular product.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations.

CRM 101

CRM Process Ideal Customer Profiles eCommerce 101

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Here’s how you can leverage the power of each type: Behavioral data. Improved customer journey. Firmographic data. Efficient personalization.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead.

Lead Ranking 113

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 113

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. Final Thoughts What is Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Ranking 124

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Here’s why brands must adopt a new approach to customer connection and how we can meet the demands of empowered consumers in this landscape.

Marketing AI 114

Marketing AI Paid Search Agency Allocation Marketing Management 114

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Why we care.

Advertising Agencies 107

Advertising Agencies Media Verticals Paid Search Agency 107

Sprout Social

APRIL 16, 2024

By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. For example, a business concerned with reducing customer churn would benefit from a listening topic to spot trends in their customer experiences. This can take a lot of shapes.

Keywords 98

Keywords Template Analysis Barriers 98

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) How to use Interest Signals Unsure where to get started with Interest Signals?

Click Rate 91

Click Rate Display Email Campaigns Validation 91

DealSignal

APRIL 17, 2024

What is its potential to drive growth, enhance customer experiences, and achieve unparalleled success? Personalized User Experience Efficient Sales Funnel Enhanced Customer Insights Increased ROI In Conclusion AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Martech

SEPTEMBER 28, 2023

Just add behavioral science into your messaging. What exactly is behavioral science? Behavioral science is the study of how people behave. One particularly interesting thing behavioral scientists have found is that quite often, people don’t make those well-thought-out, well-considered decisions we think they do.

Trigger Marketing 125

Trigger Marketing Work Management Marketing Management Paid Search Agency 125

Inbox Insight

DECEMBER 8, 2023

Together, they allow greater insights, reach, and customization around high-value target accounts that would not otherwise be possible. By tracking and analyzing their digital footprints, intent data provides insights into the specific interests and behaviors of your target, high-value accounts.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Navigate the Channel

JANUARY 8, 2024

To continue to capitalize on this ongoing behavior, businesses must prioritize mobile optimization, content relevance (always!), When customers and prospects look up, you’d better be there. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Implement Shared Goals and KPIs : Align marketing, sales, and customer success teams around common objectives and key performance indicators (KPIs).

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey. It can optimize content and assist with the creation of digital strategies.

Trends 137

Trends Mobile Advertising Best Practices Work Management 137

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Brands of all sizes are using AI and automation to streamline tedious processes, personalize emails, and form better relationships with their customers. Your email workflow is the series of actions that guide the communication and engagement with customers through email campaigns. Customer outreach Feel like you’re losing touch?

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Launch Marketing

NOVEMBER 8, 2023

Breaking Down Buyer Personas Buyer personas are composite, semi-fictional, general representations of your ideal customers. These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Inbox Insight

OCTOBER 27, 2023

This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment. When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Personalize outreach messages: Tailor compelling outreach based on the prospect’s unique needs and interests derived from intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Top Rank Marketing

JANUARY 31, 2024

Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. Personalization : Customization is key.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

ClickDimensions

DECEMBER 12, 2023

It’s the process of determining whether a potential customer is a good fit for your product or service. Adapting to Evolving Buyer Behavior In this blog post, we’ll explore the top five lead qualification hurdles and provide actionable strategies to overcome them. However, this crucial step is not without its challenges.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Ranking Lead Scoring 115

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What are they interested in?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. You need a strategy to convert them into customers.” MQL sits at the intersection of marketing and sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Spiralytics

JANUARY 29, 2023

From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want. To ensure targeted advertising, brands should be able to gather customer data effectively. What is Microtargeting? How Does Microtargeting Work?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level. The benefits of personalization are clear.

Account Based Marketing 105

Account Based Marketing B2B Marketing Personalization B2B 105

Binary Demand

MARCH 26, 2024

By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Imagine David, the Marketing Director at a growing tech company, who is tasked with resolving a surge in customer support inquiries.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52