Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

JANUARY 9, 2020

Meanwhile, media companies have built "customer" databases and begun selling "advanced" audiences: These new definitions go beyond the traditional Nielsen age/gender categories with in-depth location, psychographics, attitudinal characteristics and purchase behaviors.

Multi-Touch Attribution 64

Multi-Touch Attribution Ad Frequency Television marketing Multi-Channel 64

Seismic

SEPTEMBER 8, 2019

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. demographics, psychographics, geographics, firmographics, etc), the context of their pain points, and how this information can help to tailor the purchase process. Anticipate customer behavior.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Technographics can nullify this wasted time by ensuring that salespeople spend their time selling rather than finding people to sell to. Why You Should Care About Technographics? You adapt, or you perish.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Everything Technology Marketing

MARCH 27, 2010

But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior? Organizations who make these investments and leverage customer analytics are better able to anticipate, influence and measure customer behavior.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Adobe Experience Cloud Blog

MARCH 28, 2013

Past behavior: Responses to emails or actions taken on your website can help inform a person’s interests and/or place in the buying cycle. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Work Management Marketing Management Media 123

Liveintent

OCTOBER 12, 2022

Customer segmentation helps improve retention and increase revenue by cross-selling and upselling customers with retargeting campaigns based on items they’ve already purchased or actions they’ve already completed. Increase revenue. What are the different types of customer segments?

Segmentation 118

Segmentation Ideal Customer Profiles Psychographics Cross-Selling 118

Hubspot

DECEMBER 22, 2015

You can sell tickets to local events, sponsor your own events, and work with local advertisers. Cross-check your lists with a third party data provider, if there is one available (it will vary by region and industry). With local readers, for instance, you have many creative ways to drive revenue. Build Audience Profiles.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

SalesIntel

APRIL 16, 2021

Here are some commonly-used customer segmentation models: Behavioral. Psychographic. Behavioral customer segmentation. Google Drive’s Quick Access dashboard, Gmail’s Smart Reply feature, and Amazon’s product recommendation system are good examples of the use of behavioral customer segmentation. Firmographic. Geographic.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. What is customer data management?

Social Media 106

Social Media Marketing Management Ideal Customer Profiles Psychographics 106

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Ad Building Work Management Buyer Personas 59

QuanticMind

OCTOBER 24, 2017

On the matter of in-store purchase behavior, since final purchases are what matter to retailers at the end of the day, Google found that customers who click on search ads before visiting a store were 40% more valuable, and spent 10%+ more on average. Using cross-channel metrics to measure store visits and sales.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

MAY 31, 2012

So while your jaws are agape at all the amazing ways you can segment your email marketing lists, keep in mind that while some of these recommendations will work wonderfully on their own, many of them are at their absolute best when crossed with other segments, triggers, and lead intelligence data. Do you sell to other businesses?

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

FunnelEnvy

NOVEMBER 13, 2023

Ongoing Relationship: Upselling and Cross-Selling Even after a sale, the customer journey is still ongoing. Target paid ads to upsell or cross-sell additional products or services or introduce new features that benefit the customer to increase the lifetime value and retain customers for the long term.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Who do you sell to? Who should you really be selling to? You can’t really sell to everyone in health care. The most telling indicators are psychographic.

Sales Management 129

Sales Management Work Management Peer-to-peer Marketing Management 129

Salesforce Marketing Cloud

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. B2C sales is when a business sells a product or service directly to a consumer. Learn more What is B2B sales? B2B sales vs. B2C sales: What’s the difference?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” There’s a tendency to rely only on Google to find answers that provide more insight into your customers’ interests, online behaviors, and patterns.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Outgrow

OCTOBER 23, 2020

Alas, the internet is awash with articles from marketing automation companies trying to sell you their tools; but this article is different. Social selling is the vogue in modern business and the best marketing automation services recognize that, giving their users a finger on the pulse of their clients.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

EMagine B2B Blog

NOVEMBER 14, 2023

But remember, marketing is about educating your readers, not selling. By cross-linking these resources, digital marketers may be able to convert social media users to website visitors. This approach prioritizes understanding the needs, preferences, and behaviors of your audience to tailor content specifically to them.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Martech Advisor

JANUARY 16, 2020

Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. Upselling or cross-selling emails. Over-the-top (OTT) ads. Native advertising. And this is just the tip of the iceberg. Weekly newsletters.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Unbound B2B

JANUARY 11, 2023

Email marketing is always the best way to sell to B2B customers. There is no secret that buyers’ behaviors and market trends never remain still. You can follow the LinkedIn profiles of famous business leaders to understand how they connect and sell via LinkedIn. B2B Social media marketing needs to be revamped in 2023.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Valasys

APRIL 3, 2020

B2B eCommerce is all about adopting inbound marketing skills to sell, of which, your website is an absolute imperative. To be successful in B2B eCommerce, businesses must focus on a wide array of roles involved in B2B eCommerce transactions to monitor customer behavior. Monitor the Changes in Customers’ Expectations.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Martech Advisor

OCTOBER 7, 2019

Knowing how to set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc. Data-Driven Decision Making.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Unbounce

MARCH 7, 2019

Cross-contamination among keyword search terms for multiple ad groups. Experts disagree on whether keywords will ever be eliminated as a targeting option in Search, but there’s consensus on a move toward more contextual and behavioral audience targeting. Or, rather, where Google is taking the industry.) One size fits none.”

PPC 111

PPC Practices SEM Best Practices 111

Single Grain

APRIL 6, 2022

A CRO agency bridges a company's marketing strategy with the psychographic and demographic aspects that define a user’s behavior to create tests that lift the website's performance. The problems come from a lack of understanding of site visitors’ behaviors and how to present the information correctly.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

Martech Advisor

OCTOBER 17, 2019

With global spends on digital advertising expected to cross USD 333 billion this year, it is essential to understand display ads in detail. Show ads based on interest : Google collects data on its users’ behavior, and depending on what users are searching for, you run display ads that resonate with specific interest areas.

Display 59

Display Work Management Advertisements Advertising 59

Convince & Convert

APRIL 13, 2010

She introduced me to personal development when I was at a very dark cross roads in my life. I never try to sell them anything unless they have an immediate interest in what I do. People prefer to do business with someone they know and like rather than someone like you who's just trying to sell them something.&#

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Mailmunch

MARCH 22, 2021

If you go straight for the hard sell without developing a relationship with leads first, you must do many follow-ups to convince people to buy. Discover selling opportunities. Discover selling opportunities. The more you interact with your audience, the more selling opportunities you unearth. Psychographic Segmentation.

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54

chiefmartech

MARCH 14, 2017

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets. How B2B buying behavior had changed in the last few years.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48