Salesforce Marketing Cloud

NOVEMBER 3, 2021

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Practically any brand offering a subscription service — from gaming platforms to music streaming to digital fitness — sees this in-and-out behavior. Take, for example, HBO.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Digilant

MAY 18, 2021

Many of the trends and consumer behavior changes brought about by the pandemic are now projected to continue long after it’s over. Additionally, we’ve included tactics and channel recommendations to help you zero in on these trends to remain in lock with consumers. . CTV Surppases Cable. There’s a silver lining.

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Trends Advertising Agencies Planning Cable 52

Stevens & Tate

APRIL 3, 2020

You can also leverage behavioral data based on the platform viewers are using as well as the content they are streaming. Whereas people often change the channel when watching something on cable whenever there is a commercial break. You’re not locked in when you pay for OTT advertising. Reach A Huge Audience.

Work Management 60

Work Management Cable Mobile Advertising Marketing Management 60

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

At its core, the act of cross-selling is rooted in behavior marketing: you need to listen to what your customer does with a product or service, learn what else they need to do their job more effectively, and engage with them by offering them complementary products or services that will provide further value. Retention Marketing Is Outdated.

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Cross-Selling Budget Programs Allocation B2B Thought Leadership 48