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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. The first definition points to reaching an understanding of the behavioral framework that surrounds the new social buyer persona.    Older non-contextual methods of research will no longer suffice in today's social and buyer-driven marketplace. 

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   If your planning is not taking into account changing behaviors of buyers, then the organization will be in misstep with its buyers.  To say things are changing is an understatement. 

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The Influence of the Social Buyer on B2B Business

Tony Zambito

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.     Both changes in reader technologies and reader behaviors are altering previous business models significantly. 

3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

Image via Wikipedia. By modeling buyers, buying scenarios, buyer experience, and decision journeys, B2B executives can then map strategy as well as tactical marketing and sales activities that enable them to connect with B2B buyers on a relational level.

Five Ways B-to-B Marketers Need to Change Their Game


Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Business buying processes are getting longer, and—most important—involving more parties than ever before.

Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   He also believed that to research this phenomenon, unstructured qualitative observation methods were the means to understand sociological human interactions. 

B2B Imperative: Reinvent the Sales Experience

Tony Zambito

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    How should B2B businesses respond to changing buyer behaviors and the issue of sales process management being out of synch with buyers? 

The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

Image via Wikipedia.   However, gaining true insight into buyer behaviors, attitudes, perceptions, patterns, and etc.   Buying today has become more sophisticated and has a multitude of variables that did not exist even a decade ago. 

The Four Elements of Buyer Experience Ecosystem Thinking

Tony Zambito

Image via Wikipedia.   Buyer Experience Innovation pays particular attention to the customer acquisition aspects of the B2B buyer experience cycles and how companies can embrace design thinking to create innovative buyer experiences. 

A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Image via Wikipedia.   We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.    On top of that, the entire buying experience is fragmented. 

Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia.   Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.    However, in this cycle buyers may be seeking to make deeper assessments than in past downturns. 

Is Marketing Automation Worth the Investment?

Marketing Action

Researchers keep saying that marketing automation is growing really, really fast. This is more than my (yes, admittedly biased) vested opinion; the research shows clearly that companies who use marketing automation skillfully fare better than those who do not use it (or who don’t use it well).

Wake up, America!

Tony Zambito

Image via Wikipedia. Ease of Research : The buyer finds easily accessible research content that advances the knowledge needed to support goals. These six BE Value Levers serve as a guidepost to determine how buyers map value to their buying experience  with an organization. 

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

Content SEO , May 18, 2010 Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial. Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy - Buyer Persona Insights , May 11, 2010 Image via Wikipedia.