DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Email campaigns 4.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Tony Zambito

JANUARY 18, 2022

What they need insights into more than anything else are the goals of their buyers. Collectively, goals drive behavior. Without this understanding, it will be hard to truly understand rapidly changing buyer behaviors. Foundational to buyer insights and buyer personas is this critical principle regarding goals.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The Seven Phases of the Buyer Experience Journey. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Tony Zambito

JANUARY 11, 2021

Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021. Here are 5 intangible buying behaviors, uncovered through qualitative buyer research interviews at the end of 2020, companies should monitor: Spending Squeeze.

Trends 209

Trends B2B Sales B2B Marketing Spending 209

Tony Zambito

JUNE 5, 2016

Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research. Buyer persona research can play a role. That is if organizations truly adopt the original intent and methods of buyer persona research. Experience, by nature, is highly personal and subjective.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

OCTOBER 26, 2015

The promises of Big Data and analytics are limited in their ability to detect changes and cannot offer deeper assessments related to behaviors. In today’s robust evolution of digital technologies, CEOs and CMOs seek buyer understanding to address these three concerns. A case in point is the term “buyer’s journey.”

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Tony Zambito

MAY 21, 2021

We adapted by finding new ways to work, wearing protective masks, and developing new routine social behaviors. Becoming evident is that capturing buyers’ attention is the number one challenge facing B2B marketing and sales at this stage of the pandemic. 3 – Update Your Buyer Personas And Make Sure They Are Goal-Directed.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Thus, you will likely have multiple Buyer Personas attached to an Ideal Customer Profile.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. To build and develop accurate personas for B2B marketing.

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

Tony Zambito

JULY 17, 2016

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Tasks Versus Goals.

Intent 100

Intent Buyer Personas CMO Work Management 100

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Oktopost

MAY 23, 2022

But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. Active Intent.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

Tony Zambito

JULY 18, 2011

This is the third part of a series of reflective articles on the future of buyer personas.    In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age. 

Buyer Personas 100

Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

Zoominfo

JULY 27, 2023

Try it Now ZoomInfo makes it easier for your business to launch ABM campaigns and automate key components of your strategy: Buyer Intent: WebSights , Intent , and Scoops are all intent-based features in our platform. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Tony Zambito

MAY 10, 2021

To align with what we think the buyer is seeking within the stages. Producing different forms of content at the ready for buyers when they go seeking. Developing sales processes with the intent of speeding up a buyer’s journey through each of the stages. . While 2 were closely the same.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

The Forward Observer

DECEMBER 8, 2023

Baitch (1995) Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V. In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction. Corcoran, Kevin J. Petersen, and Laura K.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? As many of you know from reading my articles before, I am a big advocate of buyer personas and exactly for the purpose Adam has stated. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

Golden Spiral

APRIL 11, 2019

The more we understand about buyer behavior, the more likely we can adapt our own behavior in online and in-person interactions. You’ll gain an increased comfort level for the buyer, creating open and effective communication, which can lead to increased sales. DiSC: Behaviors and Affinities. Two Bonus Studies.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. The information is critical to building buyer personas that don’t suck. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience.

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Intent, however, is ephemeral.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Tony Zambito

OCTOBER 14, 2018

Redefining The Buyer’s Journey. Buying behaviors are changes so rapidly that we are forced to redefine the concept of journey. Developing a static view of a buyer’s journey is becoming problematic. In several buyer persona research engagements within the past three years, this has become noticeable.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Binary Demand

MARCH 1, 2024

Advanced AI algorithms: The platform’s AI algorithms should continuously enhance intelligence, employing deep learning techniques to fill data gaps and providing scoring mechanisms for first- and third-party intent data. Moreover, AI algorithms excel at predicting future trends and behaviors by sifting through historical data.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. What Is Intent Data? This essentially also serves as an insight into the buyer’s journey.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Golden Spiral

APRIL 11, 2019

The more we understand about buyer behavior, the more likely we can adapt our own behavior in online and in-person interactions. You’ll gain an increased comfort level for the buyer, creating open and effective communication, which can lead to increased sales. DiSC: Behaviors and Affinities. Two Bonus Studies.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Zoominfo

AUGUST 4, 2020

Using intent data from auto-sites, a local dealership is able to get retargeting ads to receive special rebate offers available only to newsletter subscribers. Certain prospects may demonstrate buying behavior but NEVER be a good fit; whereas, other prospects could be ideal buyers that simply are not engaging with your marketing campaigns.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research. Table of Contents What is B2B intent data? What is B2B intent data? What is B2B intent data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JULY 7, 2017

But you know that your sales team can call someone who fits your buyer persona perfectly and still end up without a sale. You also need to track their behavior. Behavioral lead scoring is the second lead scoring model your business needs if it expects to have a full understanding of your lead’s quality and sales readiness.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

ANNUITAS

FEBRUARY 25, 2020

Has your company been intentional about who you’ve chosen to reach and why? While it’s true that some marketing efforts can be too specific and exclude potential buyers, you should still consider whether or not your current segmentation is too broad, and if necessary, further segment these divisions by behavioral or attitudinal aspects.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147