Remove behavior broker
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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

What Is the Privacy Sandbox? The Privacy Sandbox “is a collaborative effort to develop new web technologies that will improve people’s privacy protection and maintain existing web capabilities, including advertising, keeping the web open and accessible to everyone.” Let's take a look at several reasons.

Privacy 64
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Digital Advertising Regulation in 2023: What Marketers Need to Know

QuanticMind

The broadest and most impactful of those: the California Privacy Rights Act, aka CPRA. Google's immediate reaction was to say that the bill will "hurt publishers and advertisers, lower ad quality, and create new privacy risks" and point to "low-quality data brokers" as the true problem.