How Coronavirus Has Changed Email Behavior
APRIL 20, 2020
It has also changed email behavior in profound and sometimes surprising ways. Let’s look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers can adjust their email programs : Open times have shifted. If you’re using send time optimization (STO) , understand that it may take a little bit of time for your STO data to capture this sudden shift in subscriber behavior.