Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. This compares to 54.5%

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

Martech

JANUARY 14, 2022

Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. in the current study, down from 6.9% The survey the previous year had 54% agree. That number is 5.4% in the previous one. Why we care.

Privacy 122

Privacy Barriers Marketing Management Transparency 122

Sword and the Script | B2B

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. Martech: goals, pain points, barriers and benefits.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Last year, a survey of 511 senior-level businesspeople (managers, team members, executives and owners) found that 51% listen to podcasts daily. In other words, this study showed that 75% of B2B decision-makers are listening to podcasts.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Sword and the Script | B2B

JULY 12, 2022

Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment. One question stood out.

B2B Sales 64

B2B Sales B2B Marketing B2B Barriers 64

Spiralytics

JANUARY 31, 2023

Study your audience and how your brand can satisfy their needs, and only align with shows that represent your values and resonate with your target audience. Another study shows that Sweden has the most listeners relative to its population, with 47% consuming at least one podcast in twelve months, followed closely by Ireland and Brazil.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Optinmonster

APRIL 10, 2024

In one study , researchers used electroencephalogram (EEG) headsets to observe emotional cues in people’s brains who were made to watch specific TV ads. You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website. Here’s an exit survey form example: 2.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

ClickZ

FEBRUARY 24, 2020

30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. Other key barriers included integrating systems, increasing marketing ROI, and improving customer experience. Source: Ascend2. Source: Ascend2.

Optimization 130

Optimization Marketing & Strategy Marketing Strategy Planning 130

Customer Experience Matrix

MARCH 4, 2018

This study from Econsultancy suggests the difference is overstated if it exists at all: 9% of European countries reported a highly integrated tech stack, barely under the 10% figure for North American companies. A Salesforce survey of IT professionals supports this view. That (plus the larger size of the U.S. companies.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. Silos between sales and marketing organizations continues to be one of the biggest barriers to marketing success. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

NOVEMBER 17, 2023

Some 70% of consumers say sustainability is more important to them now than it was two years ago, according to a study by NIQ , Nielsen’s consumer research unit. The NIQ survey found that globally 26% of consumers fall into a category it calls “skeptics.” The cost of sustainable products is the biggest barrier for this group.

Barriers 109

Barriers Paid Search Agency Customer Surveys Spending 109

Customer Experience Matrix

FEBRUARY 24, 2017

See, for example, this Kitewheel study which found 72% of agencies use less than 40% of their tools every week. So many, in fact, that I've found a half-dozen surveys in the past two months touched on the topic. But each survey asks different questions and gets slightly different answers. So what’s the problem?

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

InsightSquared

OCTOBER 10, 2019

In a recent study, 44% of employees surveyed were concerned about information overload with the implementation of tech-based communication solutions. The same survey determined that millennial managers are the most concerned at 51%. Design a Strategy.

Work Management 176

Work Management Marketing Management Process Paid Search Agency 176

Liveintent

SEPTEMBER 21, 2020

adults surveyed by Morning Consult in late August said they were comfortable going to a shopping mall, and only 33% felt good about dining out. Offer contactless payments: A Visa study found 46% of global consumers said using contactless payment methods is among the most important safety measures stores can follow. Only 28% of U.S.

Promotion 118

Promotion Barriers Opt-out Opt-in 118

Vision Edge Marketing

MAY 17, 2018

In a survey of 1,600 senior executives by KPMG , 96% indicated that their companies are “are in the midst of business transformation planning or execution.” While there are many underlying reasons, organizational complexity is considered the biggest barrier to to successful transformation. Business transformations are challenging.

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

According to the Survey of Sustainability Reporting 2020 , 80% of the world’s top businesses reported on sustainability in 2020. In a Southern Cross University survey of U.S. In a survey of 913 respondents, 82.6% said the high cost of eco-friendly products was a top barrier of living an eco-friendly lifestyle.

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. It’s just not relevant.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

SendX

AUGUST 18, 2020

Email localization helps you to overcome cultural and language barriers. Studies show that companies use localization tools to modify different email components. Regardless of your target country, there are some common cultural barriers you should thrive to overcome through email localization.

Newsletter 195

Newsletter Privacy Cross-Selling Barriers 195

Only B2B

JULY 28, 2023

According to a study by Altera Group , 97% of marketers have stated that ABM has a higher ROI than other marketing initiatives, making it a top choice for businesses looking to drive revenue growth. A study by Evergage and Researchscape found that 98% of marketers believe that personalization advances customer relationships.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed. And the biggest challenge for most people?

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

DemandBase

APRIL 3, 2019

To answer these questions and get a better sense of marketers’ understanding, usage, impact and optimism surrounding AI, we teamed up with Demand Metric and Salesforce Pardot to conduct a survey of over 100 B2B marketing and sales people. 84 percent of study participants are currently planning, evaluating, implementing or using AI.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

6sense

NOVEMBER 9, 2021

I gathered together a team of experts at Forrester to contribute to the research and writing, and in December 2020, the journal published our article, “ It’s Time to Move Past Lean-In: Breaking Institutional Barriers to Empower Female Sales Leaders.”. In our study, we examined some of the systemic biases women in B2B sales face.

Forrester 62

Forrester B2B Sales B2B Barriers 62

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. according to 46%, 43% and 42% of those surveyed, respectively. According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. Tools – Suitable for case studies and how-to articles. For the second post, one of the trends can be examined in detail, with the findings of the study released as a report. Guest post by Rahul Varshneya. Final words.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 211

Savanta

JUNE 12, 2014

A new study from Appnexus, WARC and IAB Europe has found that only 22% of European marketers currently use programmatic advertising. 30% of the 600+ marketers surveyed expect it to become ‘dominant’ in the future, and a further 59% expect it to be ‘very important’. More guesswork of course. It seems so. And when marketers (i.e.

Allocation 120

Allocation Paid Search Agency Advertising Agencies Planning 120

Unbounce

MARCH 17, 2022

A survey of more than 1,500 consumers showed that 90% think authenticity is important when deciding what brands to support. Think reviews, social media posts from customers, and case studies. Social proof gives your marketing a human touch that breaks down barriers to trust. The Importance of Authenticity.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

chiefmartech

AUGUST 27, 2020

” From 2,569 companies that Twilio surveyed, 97% reported COVID-19 had sped up digital transformation — and 68% said it sped up by “a great deal.” Twilio’s study found that the crisis removed a ton of barriers to change — reluctance to replace old solutions, insufficient budget, lack of time, bureaucracy, etc. —

Digital Transformation 141

Digital Transformation Wikipedia Barriers Marketing Report 141

Salesforce Marketing Cloud

AUGUST 2, 2022

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. A key barrier those over 50 face is age discrimination.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Zoominfo

NOVEMBER 25, 2020

But simply implementing a program aimed at reducing biases and breaking down barriers doesn’t guarantee success. As the Society for Human Resource Management puts it, equity includes “working to eliminate barriers to fair treatment for disadvantaged groups, from the team level through systemic changes.”

Effectiveness 100

Effectiveness Zoominfo Resource Management Barriers 100

ClickZ

JULY 31, 2019

In a collaborative study between ClickZ and Keen, 58% of marketers using predictive modeling experienced a 10-25% uplift, while another 19% saw more than a 50% uplift. . Nearly half of marketers surveyed answered “no” to this question. Barriers to entry. How to execute quickly and assess performance. Image Source: Keen/ClickZ.

Planning 100

Planning Marketing & Strategy Marketing Strategy Paid Search Agency 100

Hinge Marketing

JUNE 14, 2021

Instead, they use open-access strategies to lower the barriers to engagement and rely on the content to be powerful enough to convince prospects to reach out to the firm with their business needs. Research/Survey Reports . Research and survey reports are widely used in both content marketing and premium product applications.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClickZ

SEPTEMBER 14, 2020

The survey includes marketing and design leaders at a variety of large, mid-sized, and small companies in both B2B and B2C sectors and five global markets including the U.S., Ninety percent of respondents in the Ceros survey agreed that immersive content—that is, content designed to create an experience—performs better than static content.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Hubspot

SEPTEMBER 13, 2022

How working remotely impacts employee productivity has been the subject of several studies — many of which appear to lean in remote work's favor. 90% of respondents from that same survey said they were equally as (or even more) productive when working remotely — compared to when they worked in-house.

Top of Funnel 54

Top of Funnel Effectiveness Lead Ranking Customer Surveys 54

Biznology

FEBRUARY 4, 2021

In a study from Udemy and Toluna 56% of employees surveyed believe social media distracts them from getting their work done. By adding barriers to accessing social media, you make it less enticing. In fact, there have been ample studies conducted on the perfect amount of time to work , and newsflash — it’s not 8 hours.

Product 197

Product Social Media Barriers Media 197

SendX

AUGUST 31, 2021

So this mission statement serves that purpose There's a clear deadline to the survey so people don't put it off to be done later Clear CTA that nudges you to just start the survey and not worry about completing it Fully social proof email Fully is an ecommerce furniture brand. Tells you why they are curious to know more.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

ClickDimensions

MARCH 7, 2023

Though they both work within reach of each other with the same end goal, sometimes barriers are formed, fragmenting communication and as a consequence, the customer journey. Throughout the customer/buyer journey a prospect is likely to interact with two different but complementary teams, that work together to ensure the best experience ever.

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98