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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Adobe Experience Cloud Blog

This creates a major blind spot in your lead scoring system and gives your sales team a lot of catching up to do when you finally discover the lead. Social media intent data can help fill this blind spot. How is Social Intent Data Used? Many of your leads are leaving “digital footprints” online. They also closed at a 23% higher ASP.

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Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I’ve chosen one of the most popular questions: what are the barriers to marketing technology adoption? Senior management support, and to a lesser extent IT support and technology capabilities, are significant barriers for mixed marketers but don’t slow down the online and B2B groups. But I didn’t look carefully at how they compare.

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Key Takeaways From Attending 2022 Marketing Prof’s B2B Forum

Heinz Marketing

Brand voice can be harder to show in B2B (unlike in B2C), so B2B marketers should find the sweet spot between being unhinged to boringly indistinct. Overcoming B2B Buying Barriers. Barrier #1 – Your prospect won’t take a meeting. Barrier #2 – Your company’s NOT the market leader . Don’t be afraid to become a trailblazer.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Develop patient-friendly educational materials and support programs Removing as many barriers as possible is critical to keeping patients aware, engaged, and motivated to participate in their therapies. Every individual is exactly that, an individual… Each of us is in a different spot in how we best manage our disorders.

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Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. However, there was one bright spot among the results – most marketers (73 percent) said that effectiveness is moderately improving.

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The Anatomy of a Successful Cold Call: 4 Steps to Better Cold Outreach

Zoominfo

Saying ‘Hey, I just wanted to make sure I’m in the right spot,’ or ‘I just wanted to see if you could help me with something’ is perfect,” Huston says. Presenting your request this way removes any real barrier to a demonstration besides however much time they’re willing to give you.

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How to create better social listening queries

Sprout Social

The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business. For example, a business concerned with reducing customer churn would benefit from a listening topic to spot trends in their customer experiences.