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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

The big question a lot of advertisers are asking themselves – "Should I be advertising right now?" — has a wide range of answers that vary depending on your circumstance. For the healthcare and education verticals, now is the ideal opportunity to increase your brand awareness and create a positive sentiment around your brand.

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Rise of the B2G Chief Growth Officer: Why CGOs Need the Right Marketing Partner

Bluetext

Specific to public sector-focused enterprises, Washington Technology summarized a number of CGO appointments across a broad range of government contractors and Federal IT providers, including Aptive Resources, cBEYONData, Electrosoft, RavenTek and Navistar Defense.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

With its latest iPhone 12 series promise the most sophisticated back-facing Light Detection and Ranging (Lidar) camera which will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Revenue attribution strategy – Success barriers. Paid search – 23%.

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When will 3D, 360-degree, and VR revolutionize social video ads?

ClickZ

By 2022, we’ll likely see 360-video in a wide range of ads. The barrier to virtual reality adoption in social advertising boils down to bandwidth and hardware. Stories, in particular, offer marketers many new opportunities to creatively engage with their customers such as vertical formats and polls. When will it go mainstream?

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How to Get Into Tech Sales in 2023

Hubspot

Further, as you gain more experience, you can move vertically to other sectors in the industry that interest you, including FoodTech, CleanTech, and more. Although the tech industry seems intimidating, it has a relatively low barrier to entry. Cons: High pressure. Sales is a tough grind.

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

But seriously, with almost everything in the cloud and almost all of that built on API-driven architectures — at least internally, if not always fully exposed externally — there aren’t massive technical barriers to integration. One, they see a very particular niche — functional, vertical, novel, etc.

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Like It or Not, Journalism Is Now a Multiplex Trade

B2B Memes

In Cohn’s view, the Swiss Army knife journalist is a reality that must be reckoned with, like it or not: “This transition from vertical job descriptions to horizontal job descriptions is perhaps the most profound change in newsrooms that are full of change. I can’t say whether this is a sign of trouble or triumph for journalism.

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