Removing The Barriers
OCTOBER 12, 2011
MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being educated in terms of best practices (26%). So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”.