Writing Tips for B2B Content to Break the “Will They Engage?” Barrier

Kapost

Analytics can help predict some preferences, but it’s important to create diverse marketing content like blog posts, white papers, podcasts, webinars etc. It’s not always easy to break the “will they engage barrier”, but calling on writing tips for B2B to craft full funnel content sets your organization apart in all the right ways. Barrier appeared first on Kapost Content Marketing Blog.

How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy

ClearVoice

With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films.

We Launched 3 Podcasts in 3 Years: Here’s What We Learned

Hubspot

Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t. A few mile-marker facts: Nearly 1 in four americans, roughly 68 million people are listening to podcasts on a monthly basis. But what sort of podcast should you start?

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

6 Reasons Why Marketers Should Bet on Podcasting

Hubspot

Podcasting is extremely time consuming (more so than I expected). But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Why People are Eating Up Podcasts. Why Podcasting is Worth the Effort. Hungry for more podcasting?

Why the Best Financial Services Podcasts Are Cashing In on New Kinds of Media

Content Standard

All of the best financial services podcasts, helpful articles, instructional videos, and money management books today are all centered around this reality: The economy has shifted, and people are looking to learn as much as they can to stay afloat. Podcasters as the New Advisors.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Soon after its release, "podcasting" -- a genre of narrative audio cleverly named to reflect the listening device -- surfaced and began to catch on.

Voice as a Delivery Channel: Your Voice Content Playbook

DivvyHQ

It plays an increasingly prominent role in daily life, with voice assistants being popular for search, ecommerce, and admin tasks, and podcasts being consumed in astounding numbers ( 22% of the US population listen weekly). The barrier to entry is extremely low.

From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

Twitter is a global platform whose purpose is to give everyone the power to create and share ideas and information instantly, without barriers. Marketing Technology Podcasts marketing technology Twitter

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Podcast: Sales and Marketing the Six Sigma Way

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What are the barriers in helping to create the six sigma process?

How to Get Sales and Marketing Operating as One Team

B2B Lead Blog

What works to remove barriers of teamwork? Marketing Strategy account based marketing B2B demand generation empathetic marketing empathy journey map marketing tactics My Podcast sales sales marketing alignment sales qualified lead SQL

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8 Getting Sales Enablement Right to Increase Results with Dave Brock, CEO of Partners in Excellence

B2B Lead Generation

And, I believe that it actually starts building more barriers to collaboration and working. Inside Sales customer-centric empathetic marketing My Podcast sales development reps

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Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Directive Agency

This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. This episode should give you an idea of what we’re trying to build here on the Yours in Marketing podcast. When we first started, my barriers were more just around learning to manage people and learning how to manage people that I frankly wasn’t paying a lot because we weren’t making much yet. I actually listened to podcasts. Love that podcast.

How to Produce an Internet Radio Show

Hubspot

Back in the day, getting on the radio was an old-school game of gatekeepers and auditions and the barrier to entry was very high. I''ve seen too many podcasts, shows, and interviews fall flat simply because the wrong people were chosen to do it. Customer Podcast Content

Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez

Modern B2B Marketing

Below are some of the highlights I took from the podcast. It makes it harder for salespeople to sell because buyers have put up barriers. B2B Marketing Marketing Automation Podcast b2b marketing Lead Management Lead Scoring sales and marketing alignment

Expert Insight: Overcoming the Challenges of Implementing a Content Marketing Strategy [Interview]

KoMarketing Associates

How are they working to overcome these barriers? Ultimately, both there are major improvements coming in both software and skills that lower the barriers to entry for real-time personalization, and we expect adoption to increase exponentially in the next two years.

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer

Podcasting. The barrier for entry is incredibly doable. Podcasts on Spotify. Create a branded podcast to take advantage of the Spotify platform and Spotify search. Did you know: Buffer’s Science of Social Media podcast is on Spotify?).

Clarke had it right, AI is magic

Biznology

A few weeks ago, Tim Peter and I spoke about AI on our podcast. The AI Barrier: Cost. One of the largest barriers to getting started is skills and expertise. Any sufficiently advanced technology is indistinguishable from magic Arthur C Clarke.

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How Buyer Personas Can Improve Your B2B Lead Generation Aim

The Forward Observer

Perceived Barriers – “What concerns cause your buyer to believe that your solution or company is not their best option?” What process does this persona follow in researching and selecting a solution that can overcome the Perceived Barriers and achieve the Success Factors?

Interview with Mark Schaefer

Onalytica B2B

He is the co-host of The Marketing Companion , one of the top 10 marketing podcasts on iTunes. So I started a blog, eventually a podcast, and became active in the various channels. The first would be to use technology to tear down barriers between people, not build them.

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Rich Tu is Talking About His Generation

Ceros

MTV’s digital design director is using his podcast to spark a conversation about work, identity and how the children of immigrants are changing the creative space. He’s on the board of AIGA NY, where he’ll be speaking next week, continues to do freelance illustration work, and is somehow makes time to record a podcast called First Generation Burden. We caught up with Tu as he prepared for an AIGA hosted conversation and live podcast on the creative first generation experience.

The Guide to a Successful Employee Advocacy Plan

Act-On

There must be a variety of content such as webinars, blog posts, whitepapers, case studies, podcasts and so forth distributed frequently and regularly. From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race.

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The 2 Most Important Concepts For B2B Content Marketing Success

The Forward Observer

Perceived Barriers – “What concerns cause your buyer to believe that your solution or company is not their best option?” What process does this persona follow in researching and selecting a solution that can overcome the Perceived Barriers and achieve the Success Factors?

10 Ways for Hospitals to Support Website Accessibility

Fathom

The practice of website accessibility is especially important for health systems, as barriers to a hospital’s content may prevent individuals from finding the care they need to diagnose, manage or treat their disabilities. text, videos, images, podcasts, etc.).

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

But what are the best books, blogs, TEDTalks and podcasts to keep you informed? This book shows how a brand can break down barriers and lays out a clear process for creating a tribe loyal to a brand or cause. Marketing Podcasts. B2B marketing is constantly evolving.

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How Marketing Can Contribute To Revenue Generation

Crimson Marketing

You need to break down the barriers between the two in order for there to be a free-flowing exchange of information from one team to the next. This article was inspired by my Moneyball for Marketing podcast featuring Karen Walker, Senior VP of Marketing at Cisco.

If it exists, there is porn of it, no exceptions

Biznology

What this blog post is all about, first of all, is to remove the mental barrier that you have to accepting and embracing social media as an important part of your PR , marketing and promotional channel; second of all, it’s time to call your PR and marketing team out.

Personal brands for everyone

Biznology

Today, the barriers to building a kickass personal brand have been substantially lowered. Blogs, social media, podcasts, and videos are within reach of everyone. Admittedly, blogs and podcasts require dedication and a time commitment. (Photo credit: whoaitsaimz).

5 Steps to Create an Effective Editorial Calendar for 2018

ScribbleLive

In a previous podcast I discussed the different roles. Whether it’s writing, podcast or video production, or something else, somebody has to produce it the content. I also recommend having an executive sponsor who can get you the right budget, assist with executive-level sharing of content, and help you overcome barriers. It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

Does Your Content Create A Barrier? Ebooks, blogs and podcasts all follow and have been used by more than 50%. In contrast, the spread for ebooks, webcasts and podcasts is less than 3x.

15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In addition to writing, Marty is a regular contributor to Adweek’s podcasts and videos and has appeared on television segments for CNBC, MSNBC and Reuters TV for his knowledge and coverage of the intersection of media, marketing, and technology.

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How To Plan Your B2B Lead Generation Content Over Three Martinis

The Forward Observer

At this point he is interested in things like comparison white papers, expert guides, webcasts, podcasts and videos. Perceived Barriers – What resistance did they encounter or expect to encounter from considering your solution?

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

Podcasts. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. One example, Showrunner.fm , has seen great success in the B2B podcast realm.

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Interactive Email’s Opportunities and Challenges

Litmus

You can see the B&Q email in action and hear about the technique used to create this interactivity at the 20:47 mark in Episode 7 of the Email Design Podcast , and view the Lego email on Pinterest. Every additional click you ask of your subscribers is a barrier to action.

Finish What You Started: How to Avoid Task Paralysis

ClearVoice

To put it into the most basic terms, “Perfectionism and over-analyzing is just a form of procrastination,” according to Tracy Matthews, host of the Thrive by Design Podcast and founder of Creatives Rule the World , where she helps creative thinkers increase their earning capabilities.

How to use influencer marketing to promote your book

Biznology

Unlike advertising or a book tour, there is no barrier to entry to social media. David Gelles took podcast interviews as readily as NPR interviews.