A CX reality check: When good intentions meet clunky execution
Martech
MARCH 5, 2024
Was this an elaborate phishing scam? Further, I doubt I would write about a clunky customer experience, but I’m far more likely to use a suspicious experience as fodder for my MarTech article. In my case, this instantly threw red flags. This is an example of what Integration Platform as a Service (IPaaS) vendors are trying to serve.
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