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IAB Tech Lab’s updated data clean room standards: What marketers need to know

Martech

The standards and guidance benefit brands, publishers, adtech vendors and other partners in the DCR ecosystem, like privacy and security providers. Currently, many of these costs contribute to a high barrier of entry for smaller organizations. Why we care.

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How To Evaluate an Online Video Platform

Vidyard

And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. Different levels of viewing permissions. How will the vendor support you once you’re live?

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How to Evaluate an Online Video Platform

Vidyard

And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. In a requirements document, you gather preliminary information like a project overview, use cases, needs, and barriers.

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15 Tips For Asking More Effective Sales Questions

Hubspot

Ask Permission. Ask permission. In other situations, it's appropriate to show respect by asking permission to ask questions. Example question: " Was budget a barrier in solving this problem previously? ". Example questions not to ask: " Are you happy with your current vendor? " " Did your boss support that decision? "

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

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Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters

Content4Demand

Republished with permission from Channel Marketer Report. To ensure that established or new indirect sales programs can help vendors distance themselves from the competition, it is imperative that companies provide the support and incentives necessary to enable and encourage partners to become more effective marketers. .

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A Life of Failure and Gratitude

GreenRope

CoolerEmail was one of the first strictly permission-based platforms that helped businesses build, send, and track email newsletters. Finding and nurturing allies, identifying vendors and managing limited resources are all part of the "game" of business and battle. My next venture, with the same business partner, fared better.