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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. However, a significant challenge that arises within many B2B organizations is the presence of data silos. This fragmentation of data poses a hidden barrier to effective B2B decision-making.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing.

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Removing The Barriers

ANNUITAS

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being educated in terms of best practices (26%). Lack of Education (26%).

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Cracking the Code: Strategies for Overcoming Gatekeepers in Lead Generation

SalesGrape

These individuals act as barriers between sales professionals and decision-makers, making it challenging to reach potential clients directly. By obtaining introductions from trusted sources within an organization, salespeople can bypass gatekeepers altogether and establish immediate credibility with decision-makers.

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Compliance Made Easy with Oktopost and Smarsh

Oktopost

These fines can range from thousands to millions of dollars – potentially crippling a financial institution. For many financial services organizations, Oktopost has become the go-to social media management platform to engage with customers and build employee advocacy programs. What is the Smarsh integration?

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Navigate Your Path to an AI Future

Salesforce Marketing Cloud

Welcome to the digital era, where artificial intelligence reigns supreme and organizations find themselves on the cusp of a revolution. Let’s delve into the essential steps to shift your organization into an AI-driven powerhouse. One of the key advantages of AI technology is its low barrier to entry.

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Innovation Resources for Small and Medium-Sized Businesses: Tools and Techniques

Valasys

They are organizations that provide physical spaces, mentorship, and networking opportunities to startups and SMBs. These organizations aim to create an environment that fosters innovation, creativity, and collaboration. These organizations can help SMBs overcome the barriers to innovation and achieve success.