Hubspot

OCTOBER 17, 2018

There was something special about the medium, something immersive but also adaptable to the busy lives that people lead. Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t. We were not alone in this love for the medium. But what sort of podcast should you start?

Paid Search Agency 65

Paid Search Agency Storytelling Hubspot Advertising Mediums 65

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). “How can I remove the barriers that have traditionally been in place?”

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Televerde

OCTOBER 14, 2020

Over the past few years, martech tools have opened up the ABM world to startups and medium-sized businesses. Your market intel will tell you which types of content your leads want to consume – like eBooks, blogs, videos, podcasts, etc. Harnessing the power of market intelligence.

Account Based Marketing 69

Account Based Marketing Sales Qualified Leads Leads Lead 69

KoMarketing Associates

AUGUST 18, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. It’s no secret that video works, or that social media is one of the best places to use it. If it is, you’re not alone.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Biznology

JANUARY 20, 2014

Today, the barriers to building a kickass personal brand have been substantially lowered. Blogs, social media, podcasts, and videos are within reach of everyone. Admittedly, blogs and podcasts require dedication and a time commitment. No matter the medium, the time is now to build a personal brand.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

SnapApp

AUGUST 11, 2015

With these mediums, you can meet those needs and build ethos around your brand. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. One example, Showrunner.fm , has seen great success in the B2B podcast realm. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Vidyard

SEPTEMBER 23, 2021

In this episode of the Video Island Podcast, the team goes over the basic equipment you need for shooting video. Intermediate gear shoots higher quality footage for flattering customer testimonials , scripted videos, and assets with medium-to-high production value. There might be better fits for your unique situation.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Heinz Marketing

MARCH 9, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! For those of you listening on the podcast. You get access to his podcast, his newsletter, some great articles and other materials there. You mentioned podcasts.

Sales Management 82

Sales Management Top of Funnel Work Management Marketing Management 82

Hubspot

MAY 14, 2018

For our purposes, we'll promote a URL that directs users to our podcast. To save a link to our podcast, we'll simply enter the URL in the field that appears, like so: Step 4: Consider downloading a dynamic QR code. Think of places and mediums where consumers have the time to scan the code, and, ideally, a Wi-Fi connection as well.

Mobile Advertising 101

Mobile Advertising Mobile Marketing User-Generated Content Display 101

Hubspot

JULY 6, 2017

These trends are great for videographers and others who make a living from the medium, but where do they leave writers? Instagram captions, podcast scripts, landing page copy, training video highlights – the list of places written content is required has actually grown in the age of visual consumption. Apparently, very worried.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So if I’m on a podcast like this, I can spend days on podcasts, but if it doesn’t produce me ROI, well, why should I spend energy there? Thanks for joining us, Samuel.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Marketing Insider Group

FEBRUARY 5, 2024

UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 Demand Sage) An average American listens to 8 podcasts every week. Demand Sage) Over 62% of American consumers listen to podcasts. million podcast listeners globally. Statista) There are currently 464.7 billion by 2025.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Biznology

DECEMBER 11, 2012

The biggest barrier I find before the first-time social media curious is performance anxiety — stage fright. I love podcasts that keep their entire archive online. I just listened to a wonderful episode of On Being with Krista Tippett that featured an interview with Brené Brown on the topic of Vulnerability.

Social Media 80

Social Media Social Marketing Media Work Management 80

TrustRadius Marketing

JULY 31, 2022

Podcast recording and editing can be done by professionals, amateurs, and everyone in between. No matter the content of your podcast or the reason for making it, free podcast editing software can offer fantastic functionality in a no-cost option. The best free podcast editing software can put this powerful medium in your hands.

Budget Programs 52

Budget Programs Software Best Practices Barriers 52

Hubspot

MAY 29, 2015

Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Soon after its release, "podcasting" -- a genre of narrative audio cleverly named to reflect the listening device -- surfaced and began to catch on. Or yoga pants? What's that all about?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

ClearVoice

APRIL 2, 2019

With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films. That’s step one. ' Click To Tweet.

Business 90

Business Storytelling Barriers Advertising Mediums 90

Heinz Marketing

NOVEMBER 27, 2017

Ashley is offering a bootcamp for 5 local small to medium businesses in SLC & OC. If you’re joining us through the podcast, you can find it on Google Play and iTunes store. Matt: We’ll make sure that we’ve got those links in the notes to the podcast that we’ll publish here very soon. daily habits.

Ideal Customer Profiles 41

Ideal Customer Profiles Work Management B2B Sales Consulting 41

Single Grain

JULY 28, 2023

There are many newsletter platforms/email service providers, including MailChimp, Constant Contact and Medium, but we’ll take a look at Substack, which has grown in popularity quite steadily over the past few years. Curated content: Share relevant articles, videos or podcasts that your readers may find interesting or helpful.

Newsletter 52

Newsletter Business Lead Ranking Enterprise Management 52

Vidyard

SEPTEMBER 23, 2021

Intermediate gear shoots higher quality footage for flattering customer testimonials , scripted videos, and assets with medium-to-high production value. The barrier to using Camtasia or Adobe isn’t the cost—in Adobe’s case, it could be as little as $10. Total cost: $1,500 to $1,700. How do you keep them organized?

Video Marketing 95

Video Marketing Product Enterprise Management Work Management 95

Content Standard

APRIL 15, 2019

All of the best financial services podcasts, helpful articles, instructional videos, and money management books today are all centered around this reality: The economy has shifted, and people are looking to learn as much as they can to stay afloat. Podcasters as the New Advisors. Image attribution: Sabri Tuzcu.

Marketing Management 63

Marketing Management Service Peer-to-peer Best Practices 63

Single Grain

SEPTEMBER 13, 2019

Video Is the Preferred Medium. This video statistic shows that video is the medium that your customers prefer. The sheer volume of users that YouTube has and the low barrier to entry makes it a no brainer. Get A Free Consultation. Why Should You Use Video Marketing? 20% wanted to see more entertaining ‘viral’ style videos.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

SalesIntel

OCTOBER 26, 2022

Creating an omnichannel approach to communication allows potential customers to get in touch through their preferred medium. . This feedback could highlight barriers as opportunities for improvement. For example, a video can be cross-published as an audio-only podcast episode. The podcast can be transcribed into a blog post.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Enterprise Management 52

Single Grain

OCTOBER 3, 2023

It is constantly morphing and redefining itself in terms of mainstay mediums and key players (the big icons we know and love). We live in a hyper-saturated market where the entry barrier is low, but scaling is Everest high. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

Startups 52

Startups Barriers Viral Marketing Buzz 52

WebMarketCentral

JULY 14, 2008

To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. First, the medium has become less crowded as more marketing dollars have shifted online. Although physical mail obviously costs more, it can help your offer stand out.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Parse.ly

JANUARY 13, 2022

Content saturation presents a major barrier for readers to access your content. For example, they discovered that LinkedIn was an unsaturated medium to distribute work-friendly lunch recipes that generated conversions. Increasing the amount of content you produce is not the solution. Challenges of content saturation.

Allocation 52

Allocation Lead Scoring Lead Ranking Content 52

DivvyHQ

JUNE 7, 2017

Which is exactly why in our recent research on content planning , we asked respondents about their biggest barriers to content collaboration. Start a podcast? Especially in an era where content professionals are required to create more content each year, across more mediums. Too busy to collaborate? To talk to each other?

Planning 40

Planning Content Advertising Agencies Creativity 40

DivvyHQ

OCTOBER 9, 2017

It should come as no surprise that at large legacy enterprise organizations, marketers looking to fast-track content programs can face big barriers. I love artists who dissolve the barrier between personal life and art. I’m really inspired by podcasts. I love how people are pushing the medium. Ever wondered why?

Enterprise Management 51

Enterprise Management Planning Content Cross-Selling 51

Single Grain

DECEMBER 27, 2019

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. adults are familiar with this medium. 9 Podcast Trends You Can't Ignore in 2020.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Hinge Marketing

JULY 6, 2022

It has the added benefit of breaking down geographic barriers and exposing you to audiences in distant markets. . There is no more perfect inbound marketing medium for professional services firms than video. Podcasting. Podcasts are more popular than ever, and this medium is only expected to grow.

Lead Generation 141

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 141

ATAK Interactive

JULY 29, 2019

This is probably a great way to attract Target Personas, but inside of this desire is a barrier – we must first have an ad campaign, creative for the campaign, etc. Regardless of the medium, it’s an invitation to be sold and you want to show up to the party prepared. T hat’s why you need the Vision Pitch. Success Stories. Checklists.

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

Content Marketing Institute

NOVEMBER 22, 2017

The barrier standing between you and the life you are capable of living is a lack of consistent execution. Words are the building blocks of articles, blog posts, e-books, speeches, podcasts, web pages, and videos. Amy understands marketers who are new to the medium because she had no previous video experience. by Rick Wong.

Creativity 108

Creativity Product Planning Content Marketing 108

Directive Agency

JULY 22, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. How do you host your podcast?

Paid Content 40

Paid Content POS Paid Search Agency Work Management 40

ATAK Interactive

JULY 16, 2019

This is probably a great way to attract Target Personas, but inside of this desire is a barrier – we must first have an ad campaign, creative for the campaign, etc. Regardless of the medium, it’s an invitation to be sold and you want to show up to the party prepared. T hat’s why you need the Vision Pitch. Success Stories. Checklists.

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

Unbounce

JUNE 12, 2023

Emotional marketing is a great tool regardless of medium, but it’s especially useful on mobile. Lead generation forms can be a barrier to conversion on phones, but that isn’t the case on this page. Even though there are as many podcasts as there are people on this planet. By the way… check out Unbounce’s podcast.)

Landing Pages 52

Landing Pages Examples Mobile Marketing Lead Ranking 52

ATAK Interactive

JULY 29, 2019

This is probably a great way to attract Target Personas, but inside of this desire is a barrier – we must first have an ad campaign, creative for the campaign, etc. Regardless of the medium, it’s an invitation to be sold and you want to show up to the party prepared. T hat’s why you need the Vision Pitch. Success Stories. Checklists.

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60

Vidyard

JANUARY 6, 2022

Current Issues or Barriers 4. Film Your Video to Fit the Medium 8.8 Is Video the Right Medium for Your Audience? Best Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2 Tales from the Field Podcast 1.3 Sales Enablement Podcast 2. How to Write a Requirements Document 3.1 Full Funnel 1.5

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Biznology

OCTOBER 25, 2011

My favorite podcast, No Agenda , while not a charity, spends well over half-an-hour of its 150-minutes lavishing praise on the people who donate cash-money to support their Thursday and Sunday live show. What this means to fundraising messaging is that you can no longer beat the same drums and rally the same troops.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80