Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. From the Converge Report: Content marketers surveyed typically don’t have a budget for content amplification (68%). 2021 Content Management & Strategy Survey.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.” ” But Wait, There’s More!

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Last year, a survey of 511 senior-level businesspeople (managers, team members, executives and owners) found that 51% listen to podcasts daily. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success.

B2B 78

B2B Demand Generation Agencies RSS B2B Thought Leadership 78

KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

OCTOBER 24, 2018

Marketing organizations with sophisticated attribution are 127 percent more likely to rate their company as being able to effectively measure marketing performance. percent) use opportunities/pipeline as the primary metric to measure marketing performance. In general, the majority of marketers (25.5 This is followed by ROI (15.3

Planning 155

Planning Marketing Report Marketing Attribution Barriers 155

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. There’s no question that SEO delivers a return on investment.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Sword and the Script | B2B

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. Martech: goals, pain points, barriers and benefits.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

Webbiquity

MARCH 10, 2021

Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. This measures how often customers purchases from you on average. What is customer engagement? Things are different online.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Liveintent

SEPTEMBER 21, 2020

adults surveyed by Morning Consult in late August said they were comfortable going to a shopping mall, and only 33% felt good about dining out. Use preferred protective measures. Only 28% of U.S. Many Americans are instead opting for choices they perceive as safer, like online shopping and food delivery.

Promotion 118

Promotion Barriers Opt-out Opt-in 118

KoMarketing Associates

JANUARY 17, 2019

Ascend2 recently conducted the “2019 Digital Marketing Strategies Survey,” and statistics showed that the majority of marketers (64 percent) are still focused on achieving an increase in sales/leads with their digital marketing strategies over the course of the next year. That being said, marketers faced barriers to success back then as well.

Leads 143

Leads Lead Marketing Qualified Leads Barriers 143

InsightSquared

OCTOBER 10, 2019

A successful tech-based communication strategy depends on defining the plan, finding and implementing the right tools, and taking measures to ensure their longevity. In a recent study, 44% of employees surveyed were concerned about information overload with the implementation of tech-based communication solutions. Design a Strategy.

Work Management 176

Work Management Marketing Management Process Paid Search Agency 176

Marketing Insider Group

NOVEMBER 18, 2020

The ability to measure results and demonstrate that B2B marketing contributes to the company’s bottom line and enables business growth will help change the perception of marketing as a competitive advantage rather than cost center for organizations. Develop and Invest in Marketing ROI Metrics. Build Relationships with IT and Finance.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

NOVEMBER 17, 2023

During the worst of the pandemic, a loud part of the population got a lot of attention for opposing public health measures such as mask requirements and vaccination. The NIQ survey found that globally 26% of consumers fall into a category it calls “skeptics.” The cost of sustainable products is the biggest barrier for this group.

Barriers 100

Barriers Paid Search Agency Customer Surveys Spending 100

Bannerflow

FEBRUARY 19, 2020

Marketing team barriers to in-housing. Barriers to creativity within marketing teams. This is also reflected in how the brands we surveyed described the process of in-housing. Marketing team barriers to in-housing. A lack of talent and skills is in the top three barriers but it is not the number one barrier for marketers.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

Marketing Insider Group

FEBRUARY 22, 2023

The final step requires aligning those journeys with content strategy decisions and ROI measurement. In a survey of decision-makers about the content they receive , there were complaints about relevance. Support the conversion by removing any friction or barriers (i.e., And, adoption rates of digital content marketing are high.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

KoMarketing Associates

OCTOBER 5, 2017

The “State of Marketing Attribution 2017” from Adroll recently discovered that the majority of marketers (35 percent) believe that defining the online customer journey is the greatest barrier to marketing attribution. The primary cause of their problems regarding marketing measurement was a lack of attribution.

Marketing Attribution 120

Marketing Attribution Allocation Marketing Report Barriers 120

Only B2B

JULY 28, 2023

Must Read: Measuring the ROI of Your Account Based Marketing Strategy: Key Metrics to Track for Success Aligning Content and ABM Strategies for MQLs Content plays a pivotal role in ABM for MQLs. According to a study by Demandbase and Ascend2 , 60% of marketers cite data quality as the top barrier to successful ABM implementation.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Vision Edge Marketing

MAY 17, 2018

In a survey of 1,600 senior executives by KPMG , 96% indicated that their companies are “are in the midst of business transformation planning or execution.” While there are many underlying reasons, organizational complexity is considered the biggest barrier to to successful transformation. Business transformations are challenging.

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

ClickZ

JANUARY 2, 2021

Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. . Email marketing – 33%.

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

ClickZ

JULY 31, 2019

Nearly half of marketers surveyed answered “no” to this question. These needs aren’t being met by the current model of retroactive analysis, as evidenced by the fact that nearly 80% of Keen/ClickZ survey respondents felt they’d missed opportunities because of slow or inaccurate decision making. Barriers to entry.

Planning 100

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 100

Brandpoint

JULY 1, 2021

How can we break down barriers for our customers? Solicit and respond to customer feedback and surveys. Customers are increasingly measuring all their interactions against low-friction experiences, such as buying on Amazon. If we are not creating valuable content to answer these questions, that’s a huge barrier to sales.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Zoominfo

NOVEMBER 25, 2020

But simply implementing a program aimed at reducing biases and breaking down barriers doesn’t guarantee success. As the Society for Human Resource Management puts it, equity includes “working to eliminate barriers to fair treatment for disadvantaged groups, from the team level through systemic changes.”

Effectiveness 100

Effectiveness Zoominfo Resource Management Barriers 100

Hubspot

MARCH 31, 2021

And even though it's hard, feedback is a great way to measure success. With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. A recent survey on “marketing automation maturity” reported that only 58% of MA users report on revenue contribution.)

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

Everything Technology Marketing

SEPTEMBER 30, 2013

How do marketers measure ROI of investments in marketing automation? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. What marketing automation benefits do marketers expect? Enjoy the report!'

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

Engagio

JULY 16, 2019

50% have become more sophisticated with their measurement of ABM. Our survey respondents indicated that content is still king, as half of B2B marketers surveyed plan to invest more in content for ABM in 2019, followed closely by an increased investment in Sales and Marketing Alignment (47%) and Target Account Selection (46%).

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Content Standard

MARCH 21, 2022

The more specific the goal, the better, both for the sake of measurement and for your own sanity. How Will We Measure Success? Once you’ve set goals, how will you measure them? While metrics and KPIs are staples of success measurement, insight from your audience is perhaps even more valuable.

Planning 125

Planning Personalization Marketing & Strategy Multi-Touch Attribution 125

Zoominfo

NOVEMBER 18, 2019

Survey findings revealed that 60% of men in management positions admitted to being uncomfortable performing common workplace activities such as mentoring, working alone, or socializing with women for fear of being viewed as inappropriate ( source ). Be strategic — and sensitive — when pairing mentors and mentees. Who will mentor who?”

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Porch Group Media

JULY 7, 2020

This is according to a survey by Datorama. This survey was conducted before the Pandemic took a foothold so it will be interesting as we move towards a new normal, how these initiatives may change in the future. Just how are marketers measuring growth? Only 16% of marketers are very confident in the accuracy of their data.

Brand Identity 64

Brand Identity Branding Business Paid Search Agency 64

Hubspot

MAY 5, 2021

Funnels are full of barriers and friction. It's also a way to notice barriers that cause people to leave a page before they convert. What are the barriers or friction (if any)? Goals let you determine what you want from each touchpoint within your funnel so you can measure whether it's working or not. Newsletter capture.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

chiefmartech

JULY 7, 2023

So the basis for their report is empirical data, not unreliable survey answers. When talking about a specific product, it makes little sense to measure utilization by how many of its features you use. A more reasonable measure of utilization is whether the app is being used at all. Use the ones that matter for your business.

Enterprise Management 91

Enterprise Management Allocation Work Management Marketing Management 91

KoMarketing Associates

SEPTEMBER 10, 2019

Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Outreach

APRIL 2, 2021

How do you pinpoint your barriers to success, overcome them and meet sales goals as a team? The data from that report was based on Gartner’s sales engagement survey, which was completed by 100 sales and marketing leaders at high-performing organizations. Solution: Develop a sales engagement playbook and measure its success.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Gartner 52

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the research, only 31% of companies surveyed regularly test their email marketing campaigns.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Marketing Insider Group

JUNE 22, 2020

The final step requires aligning those journeys with content strategy decisions and ROI measurement. In a survey of decision-makers about the content they receive , there were complaints about relevance. Support the conversion by removing any friction or barriers (i.e., The State of B2B Content Marketing. Conversion.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290