Friend or Frenemy: the Synergy Between SEO and PPC
QuanticMind
MARCH 5, 2020
When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. For example, Sammy’s sales campaign includes paid advertising on search engines for the keyword “wool toque.” SEO helps remove barriers blocking your customers from converting. Does it matter?
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