B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. Organizations are accelerating the hunt for workers with unique, advanced combinations of talents.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award. Yue Wang : Yeah.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Zoominfo

AUGUST 31, 2020

Originally developed by OpenAI, a research lab in San Francisco, GPT-3, the hot new language model, has gained significant traction as the hottest new language processing model in recent memory. Here’s a little secret from an expert in the industry: it’s impossible to curate perfect B2B data.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. About 73% of respondents said that insufficient tools/technology were their main barrier to data access. Sixty percent cited a lack of data management processes.

Analytics 253

Analytics Validation Barriers CMO 253

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The summation of the research indicates that marketers must overcome these challenges before they will be seen as part of the revenue equation at their companies. Lack of Resources & Funding (62%).

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. Some organizations are turning to automation to continue benefiting from digital marketing, but previous research indicates that it will not come without obstacles.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Customer Experience Matrix

JULY 1, 2023

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Marketing Insider Group

FEBRUARY 24, 2021

For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. 83 percent of disabled shoppers limit their online spending to websites they know are barrier-free.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). This is not the first time that research has pointed to marketers’ inability to gauge ROI. The Primary Challenges of Marketing Attribution.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. As skills training and industry education improves, execution should be a reasonable hurdle to overcome. Where do companies struggle most?

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

SalesGrape

OCTOBER 16, 2023

These individuals act as barriers between sales professionals and decision-makers, making it challenging to reach potential clients directly. According to research conducted by InsideSales.com, 92% of all customer interactions happen over the phone. One approach is leveraging referrals from existing clients or industry connections.

Lead Generation 81

Lead Generation Generation Leads Lead 81

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Research shows that 22% of people who listen to podcasts listen to over 22 hours of programming per week! Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success. Probably not. Low startup costs.

B2B 78

B2B Demand Generation Agencies RSS B2B Thought Leadership 78

KoMarketing Associates

OCTOBER 15, 2020

As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Lack of time/staff/resources (48%), lack of quality data (35%) and lack of budget (33%) remain the top barriers to success. Making Strides in Personalizing the Customer Experience.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Because of how rare it is, there is not enough research done to know the best way to treat it,” says Angulo.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

KoMarketing Associates

OCTOBER 5, 2021

However, new research suggests that there is still room for improvement in this area. Some of the primary barriers to success have been data unification (38%), improving the user experience (37%) and being able to streamline marketing processes (30%).

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

KoMarketing Associates

JUNE 9, 2021

As more marketers look to influencer marketing to achieve their top objectives, new research indicates that Instagram is growing in importance as a platform. Influencer marketing on Instagram removes the barriers of traditional advertising because customers get to know about your brand from someone they trust.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

Contently

SEPTEMBER 22, 2020

In late 2019, researchers at Ohio State conducted a study. It likely went through several reviews before it was approved, and it epitomizes how the echo chamber of industry jargon can absolutely ruin your marketing. Are some industry-specific terms necessary in your marketing and sales collateral? Jargon turns people off.

Cost per Lead 218

Cost per Lead CPL Barriers Content 218

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

KoMarketing Associates

APRIL 7, 2021

However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue. Out of all of the tactics measured by the researchers, SEO (18%) was the least difficult to analyze in terms of revenue attribution. Previous research points to marketers facing numerous challenges in this area.

Social Media 160

Social Media Social Marketing Planning Media 160

Zoominfo

MAY 25, 2021

“On the face of it, it does seem that the [B2B] industry doesn’t move at the pace that it should in adopting technology,” says Aditya Gupta, assistant professor of marketing at Texas State University and a former product development leader at IT and telecommunications firms. The Pandemic Effect.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Despite these challenges, email still remains a valuable channel for marketers, according to previous research.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Marketers’ Dedication to Social Media Marketing. 18%) now goes toward social media.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Marketing Insider Group

OCTOBER 15, 2020

Cheri joined ON24 earlier this year as Head of Strategy and Research. Q: Cheri, with the explosion of data and information across all industries and organizations of all size, how should a “modern marketer” embrace marketing analytics and data-driven decision making? A: Never put up barriers for yourself.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Hinge Marketing

OCTOBER 26, 2022

At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities. And while in many professional services industries, reputation, value, and relevance are rising. About the Research. in 2020 to 14.6%

Software 109

Software Buy Trends Case Studies 109

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. Could our pricing strategy be a barrier to sales? What could be wrong?

Planning 94

Planning Multi-Channel Word of Mouth Best Practices 94

The Lead Agency

MAY 1, 2019

“The Financial Services Industry has been extremely slow in modernising their marketing in step with changing consumer behaviour” – Marketo The financial industry is continually evolving and, as such, it’s essential that your business is responsive to these changes. Simplify Processes Finances can be confusing.

Paid Search Agency 48

Paid Search Agency Work Management Advertising Agencies Marketing Management 48

Sprout Social

APRIL 16, 2024

The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business. Smaller brands and businesses in crowded industries can benefit from a variety of social listening applications—you just have to think beyond brand health.

Keywords 98

Keywords Template Analysis Barriers 98

KoMarketing Associates

DECEMBER 20, 2018

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. However, there are still known barriers to making the most of these initiatives, according to the report. Martech Barriers to Success.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

Spiralytics

JANUARY 31, 2023

The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years. In such a fast-paced industry, you can market through as many creators and podcasts as possible. Edison Research found that in 2021 alone, American listeners spent an average of 11.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160