Remove long-tail
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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. Only a few will make it.

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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

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Marketer of The Month Podcast- EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth With Deeper Integrations

Outgrow

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

chiefmartech

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

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Expert Answers to 10 Tough SEO Questions

Webbiquity

This gets your name out there, creates positive associations with your brand, and gets backlinks. Focus on long-tail searches. Google likes to see long visits and low bounce rates. Build your site on a solid, established, professional platform like WordPress or HubSpot. Volunteer in the community.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. They quickly get it.

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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. The barriers to entry are extremely low. Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc., I’m incredibly grateful for his contributions.