psychographic 
Sprout Social
AUGUST 23, 2016
The lower barrier to entry make it possible for any business to compete. Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.
Hinge Marketing
APRIL 15, 2020
So how can you get past there barriers to identify your best target markets? Let’s start with the scenario where you already have a group of clients. When an individual within your firm expresses an opinion about your targets it is often anecdotal and of limited value. Psychographic. Ask yourself this question.
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