first-mover 
Moz
OCTOBER 12, 2020
Barriers to competitive advantage. The reasons people say it's hard to stay competitive in their industry range from knowing what opportunity is available to own, to challenges being able to innovate rapidly enough, to internal barriers like buy-in or fear of risk-taking. SWOT analysis. These are table stakes.
Hinge Marketing
MARCH 28, 2018
First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. However, many firms are reluctant to explore new or exotic business models, so you will have a significant first mover advantage. First consider your business situation. Second, you need to be able to prove it.
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