Becoming known and the six common barriers to self-promotion

grow - Practical Marketing Solutions

The report was filled with interesting insights, many of which still seem accurate today and there was one personality characteristic that made me pause: “You have trouble promoting your own accomplishments and good work.” If you’re like me, you need to work to overcome this.

Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor

Vidyard

Dor now wears many hats at Notch Video, working with new customers on business development all the way to serving as executive producer on larger projects. He also works closely with Notch’s network of over 800 freelancers, spread out across the entire country.

Trending Sources

The level playing field has turned into a content arms race

grow - Practical Marketing Solutions

It’s a good point of course, but I fell off Gini’s wagon at this point: The awesome thing about the web and social media, in particular, is it levels the playing field. All of the tools are free so it’s a really low barrier to entry. And it works.

Field 86

The #1 Sales Tool I Wish I Had

Vidyard

” As a former seller, there is zero doubt in my mind that this works, because it recently worked on me. As Kwok explained in his presentation, video allows salespeople to break down traditional barriers. Blog Field Sales Inside Sales

Inbound Marketing or Outbound? Which is the Winner?

Act-On

Advertising did this in the old days, but digital marketing has changed the game a thousand-fold, creating a much lower barrier to entry and leveling the playing field. In order for it to work, both sides must contribute.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

This amazing and pithy book by Austin Kleon shows how to use artistic borrow-but-credit methods to grow and learn — in any field. Show Your Work!: This amazing and pithy book by Austin Kleon shows how to use artistic borrow-but-credit methods to grow and learn — in any field.

How to Create a Benchmark to Measure Content Marketing ROI

Hubspot

Jay Baer’s Field Guide to the 4 Types of Content Marketing Metrics outlines the four types of content metrics that are used to calculate effectiveness. Consumption barriers should be high; this is where you begin asking for one-on-one time over the phone or face-to-face.

Write with this Easy Expert Ebook Outline

Writing on the Web

Before your field gets flooded with too many on the same topic (if it isn’t already). Traditional publishing barriers have fallen. All that’s standing between you and published author status is a little time and work. Are you an expert?

Here’s The Difference Between Sales Spam and Human Connections

Engagio

Unfortunately, ambitious sales and sales development reps found that emails they send from their individual mailboxes could get around these legal and technical barriers to reach their targets’ inboxes. And they work just as well in a sales context.

Spam 24

The Real Roadblock to Social Business Success

Webbiquity

The fundamental barrier to embracing a social business strategy seems to come down to one word: fear. Employees have been finding ways to distract themselves, and others, and generally waste time at work, for pretty much as long as groups of human beings have worked together.

5 Ways Your B2B Marketing Automation is Failing

Modern Marketing

Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. So, it’s a good idea to test the number of fields that you put into a form on your landing page.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers. But, for the most part, things worked efficiently and about as I expected.

All your best content may now be considered fake news

Biznology

As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. Blogging leveled the playing field when it came to producing news for readers.

Cable 99

The state of B2B marketing in Asia—moving toward digital

Biznology

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. What’s working, when it comes to media channels? .

RFP 100

Report: B2B Marketers Favor Internal CRM Data Over Third-Party Providers

KoMarketing Associates

According to a report published at the end of 2016, low-quality data is proving to be a barrier for B2B marketers, specifically those who use automation. The “Optimize Your Marketing Automation: Mastering Marketing Automation with a Quality Data Foundation” study released by Dun and Bradstreet and Ascend2 discovered that “inadequate contact data quality” was the most significant barrier to marketing automation success for 39 percent of B2B marketers.

The Psychology of Viral Content

Contently

Check out the map below to see how the viral momentum built up over time: There’s no denying the project was successful from an engagement perspective, but what’s interesting is that the visual emphasizes how viral content transcends cultural barriers and industries.

Viral 50

Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

Before your field gets flooded with too many on the same topic (if it isn’t already). Traditional publishing barriers have fallen. All that’s standing between you and published author status is a little time and work.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

While time-consuming, it’s also worthwhile – it gives you the edge to work within FINRA’s parameters to create ideal marketing content. Communicate: BP’s PR people worked to ameliorate the damage by communicating with the public everything they could about the oil spill.

How to Make your Content Work Harder for You?

Ambal's Amusings

For example, articles written for your technology customers could be adapted for your readers in the medical field. Even small businesses are now starting to go global, and repurposing can help these companies break down language barriers to capitalize on new opportunities.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

You’ve worked with a range of international businesses, government organizations and news organizations. Many companies expect social media to work like advertising. Make technology a tool to take down barriers with your customers, not build them. By Mark Schaefer.

8 Practical applications for influence marketing

grow - Practical Marketing Solutions

When I work with start-ups, I almost always consider some influencer component. Working with influencers can create a powerful feedback loop as you develop new products and features. These are people who are passionate, connected, experts in their field.

Five reasons Europeans are behind in social media marketing

grow - Practical Marketing Solutions

So I asked few professionals in the field, and I’ve found a couple of conjectures that may surprise you. Since they’re all American, Europeans seem quick to dismiss their ideas, claiming that what they say will only work in America. By Mars Dorian, {grow} Contributing Columnist.

Adaptable, Curious, Empathetic & More: 7 Traits of Valuable Teammates

Hubspot

After 20 years of designing experiences I believe that success in the field comes down to two core tenets: 1) Design things for people, 2) Those people are not you. This often means the difference between good work and great work.". - What are the barriers to purchase?

How to Hire the Perfect Person to Run Your SEO

Act-On

An infographic from Conductor shares that the average salary can range from $52,613 to as high as six figures for more advanced roles in this field. Next, email candidates a series of questions (5-6 works best for me). What clients have you worked with in the past?

SEO 47

Why marketing doesn’t suck

grow - Practical Marketing Solutions

I honestly don’t think I could be in a more interesting, helpful, or meaningful field. I wanted to drive growth and put people to work. Today, our profession has been somewhat trivialized because the barriers to entry have dropped so low.

4 Strategies to Spark On-Demand Creativity

Hubspot

The barriers to entry for marketing are lower than ever -- anyone with an idea and an hour can build a website or whip up a logo. Creativity works similarly: It’s much easier to create something interesting when we have a lot of raw materials to work with.

Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

If not, be bold — abandon the status quo to find/fit a model that actually works.” If you want to win in 2017, the whole org must work together on demand gen. Vice President of Sales Development & Field Marketing, EverString.

How To Build Landing Pages That Convert

ScribbleLive

Don’t fall into this trap – make sure you test your layouts until you find one that works for you. The best way to do this is to ask them directly by adding an extra form field or seeking answers on social media.

Intro to Behance: New Marketing Tool for A/E/C Firms

Marketri

A college professor once told me on the first day of class: “Whatever work you do, be absolutely proud to put your name on it.” Unfortunately, some firms often struggle to share their work with the world, and ultimately their target prospects.

Private Social Networks and the “Bathroom Moment”

Modern Marketing

But while the big, public social networks may get the most attention, it’s hard to see how incessantly refreshing your newsfeed improves work performance. That’s too bad, because the mechanics of social networking have the potential to break down barriers between departments, geographies and functions, giving the individual greater opportunity to impact the entire organization. And marketing is unsure of sales’s real needs in the field.

5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

” (The AI effect is an amusing observation by researchers that “AI is whatever hasn’t been done yet” in their field.). ” can receive instant, accurate response without requiring human intervention — critical for teams in the field.

API 49

CMO Insight: Tips For Managing A Shifting Role

Modern Marketing

In a valiant effort to roll with the punches, marketing leaders are breaking down the barriers of responsibility and tackle these various challenges head-on, often without the necessary support of devoted teams or budgets.

CMO 63

How Buyer Personas Can Improve Your B2B Lead Generation Aim

The Forward Observer

Perceived Barriers – “What concerns cause your buyer to believe that your solution or company is not their best option?” What process does this persona follow in researching and selecting a solution that can overcome the Perceived Barriers and achieve the Success Factors?

How to Learn Anything Faster

Hubspot

It takes 10,000 hours to become a tip-top performer in a highly competitive field. Because different media activate different parts of our brains -- and when several different parts of our brains are working at once, we can retain knowledge better and remember things more quickly.

How To Plan Your B2B Lead Generation Content Over Three Martinis

The Forward Observer

As an aside, my years working at ad agencies on New York’s Madison Avenue taught me the benefits of the three martini lunch. Perceived Barriers – What resistance did they encounter or expect to encounter from considering your solution?

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. Although such work is in early stages at Infusionsoft, the product is being engineered to allow insertion of automated marketing features as these become available. Infusionsoft does allow custom data fields in its standard tables.)

The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. There needs to be an inherent understanding of how modern Demand Generation Programs work.

6 Reasons Why Marketers Should Bet on Podcasting

Hubspot

But here''s why it works. You can clean the house, walk the dog, drive to work and learn something amazing instead of listening to the typical lousy morning radio show.

How B2B Vendors Can Generate Trust and Credibility With Their Website

Hubspot

The GDD design cycle entails user research (identifying the drivers, barriers, and hooks at work on your website ), implementation of research, and measurement of results to deliver continuous improvement of user experience and conversion rates.

Best Practices for Building Buyer Personas, From the Experts

SnapApp

Luckily, there are a ton of experts in the field of buyer persona development that offer valuable, actionable advice for improving the creation and use of those buyer personas. Build buyer personas you’ll actually use with these best practices from experts in the field.