Remove field first-mover work
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Personal brands for everyone

Biznology

I used to work for a big media company, so I might be a bit more open to the idea of a personal brand. It works for everyone, but especially the Re/Code team.). Technology has leveled the playing field since 1997, when Peters suggested “try contributing a column or an opinion piece to your local newspaper.”

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Competitive Advantage in a Commoditized Industry

Moz

You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. I conducted an informal survey of more than 100 digital marketers around the globe, asking whether they believe our field is becoming commoditized.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For some brands, this can work very well, but it's not going to work for all brands. Back to top. Mandy McEwen.