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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year


Why do search professionals scatter like roaches when the kitchen light comes on? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? Don’t we all know that Google Search is a somniloquist !

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. Overcome Cultural & Language Barriers.

8 Strategies to Optimize Holiday PPC campaigns


Paid search advertising offers huge opportunities to gain exposure and drive revenue during the holiday season, but competition is higher now than ever before. You already know that search volume for your product keywords will be low from May through August.

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How Accessibility for Websites Impacts Marketing Outcomes

Martech Advisor

Implementing web accessibility practices on your website ensures that people with disabilities can use it optimally and have a good experience. Let’s look at how accessibility for websites impacts marketing and how you can make your website more accessible.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in.

5 Little Ways to Get More Facebook Likes


Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 5 Quick Tips For Growing Your Facebook Audience from HubSpot. A link to your website.

Are Websites Getting Easier or Harder to Create?

EMagine B2B Blog

I mean, 20+ years ago I was out there selling websites not having a clue what I was talking about. But the low barrier to entry in this business comes with downside. . There’s a dichotomy happening in the world of building and maintaining websites.

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Facebook groups!


All your best content may now be considered fake news


As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. There has always been zero barrier-to-entry when it came to blogging, at least when it came to your particular niche.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation


Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. Day 2 Keynote – Search Marketers Are The Trailblazers In The Emerging Martech Era. Search marketers will, according to Brinker, “inherit the earth, or at least martech. ”.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results?

15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

Read up on the latest news from the world’s largest technology companies in her most recent piece on how multimedia messaging app, Snapchat, plans to battle Facebook. Lauren Johnson is well-versed in every technology platform, from Facebook and Amazon to adtech and martech companies.

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How to use influencer marketing to promote your book


Barrett; Search Engine Marketing, Inc. , Unlike advertising or a book tour, there is no barrier to entry to social media. Social media goes beyond blogs, Facebook, and Twitter – don’t ignore message boards and specialty sites.

17 Reasons Why Small Business Need (More) Video


Get on the second largest search engine in the world. If you didn’t know, YouTube is the second largest search engine in the world. So you better be there when your potential buyers are searching. Rank higher in search.

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

What did you do the last time you jumped on Facebook, Instagram or LinkedIn? 84% of marketers say video has helped them increase traffic to their website. 80% of marketers say video has increased dwell time on their website. billion websites in the world. Branded Website.

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14 Benefits of Video Marketing for Small Businesses


Get on the second largest search engine in the world With over a billion users who watch over 250 million hours of video each day , YouTube is the second largest search engine in the world. Increase conversions Conversion rates double for websites using video.

How To Measure A B2B Social Media Program

KoMarketing Associates

Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO. 30+ Ideas for Measuring Conversions on a B2B Website.

Best Lead Generation Methods and Strategies


With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. You will have already overcome the huge barrier to making sales in the process.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. My favorite piece of advice included is to be vigilant of how your search query report might have fluctuated – this impacted several client accounts. A nice article that answers a very interesting question in the paid search world.

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Why Brands are Turning to Spotify as the Next Big Social Platform


There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. Typically, the “biggest” social networks that come to mind are the ones that are top of mind for all of us: Facebook, YouTube, and Instagram, which have billions of users.

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. But ranking in the search results doesn’t happen overnight.

15 Journalists to Follow to Stay on Top of Digital Marketing Trends

Directive Agency

Read up on the latest news from the world’s largest technology companies in her most recent piece on how multimedia messaging app, Snapchat, plans to battle Facebook. Lauren Johnson is well-versed in every technology platform, from Facebook and Amazon to adtech and martech companies.

8 Strategies to Embrace the Future of Content Marketing


Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct traffic to them through all your social platforms; amass zillions of inbound links; target a bunch of keywords; aaand easily rank on Google. Facebook.


The State of Agencies 2020


26% need help managing their websites. 3% struggled with a lack of knowledge and training in paid search. Website. Search. How to compete: Don’t put all of your eggs in one search basket. 10% say it’s website content.

How to Eliminate Waste in Your B2B Lead Generation Efforts


Leads can be generated through a variety of sources, including organic visits from search engines and referral websites to social media traffic, email campaigns, newsletters and more. According to research conducted by Forrester , consumers study 11.4

Best Twitter Tips, Tools and Tactics of 2011


Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Twitter gets new, Facebook-like feeds & features by DevBeat. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook?

How To Market Your Local Business With Content

DAGMAR Marketing

Because, to rank your business higher in search results, Google wants fresh content that’s relevant to both what your business offers and to a searcher’s intent. If someone is searching for “mosquito control Houston,” Google isn’t going to display results for a pest control company in Denver.

Are Chatbots the Next Big Thing in Lead Generation?


The search for the next innovation in lead generation is an epic ongoing quest. In the same way as Facebook Messenger bots , interactive information access chatbots serve as a tool to share your brand’s content. Slackbot and Apple’s Siri are examples of complex task interaction type chatbots that combine search, triggered task models, and chat as a chatbot type. Search Chatbots. Search chatbots base their tasks and responses on an assigned set of keywords.

The Future Is Now: SEO 2020


Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext.

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19 New Featured Sources on the B2B Marketing Zone


Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Share this on Facebook.

9 B2B Marketing Trends to Watch in 2020

Circle Studio

Snackable” short-form videos for use on websites and social media content. More attention given to visual social channels such as Instagram and more video content shared on platforms such as LinkedIn and Facebook. Increased usage of micro-interactions, background videos, data visualization and other forms of interactive content on B2B websites. Greater emphasis on websites and website optimization. What will this website renaissance look like?

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4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love


LinkedIn is more than just Facebook in a business suit. It’s an online directory of your professional contacts, a self-updating rolodex, a powerful marketing outlet, a professional search engine, and a searchable depository of industry news and insight.

[VIDEO] Future Proof Your Content Planning with Advice from Jillian Hillard


In response, we are running a new video series titled, “Future Proof Your Content Planning”, in which six leading brand marketers discuss how they create content, motivate their teams, overcome today’s toughest content barriers, and ultimately future proof their content programs.

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3 Strategies for Getting Found in a Mobile World


By 2012, 20% of all search engine queries will be via a mobile device (source). 200 million Facebook users access the social network via their mobile (source). Ensure a Mobile Optimized Website. Optimize for Mobile Search Marketing.

50 Lead Generation Strategies You Ought To Know


Website. It is obvious that you must optimize your website to generate leads through it. Having a website is essential to any business and once you have the right features set up, the right people can find you instead of you seeking them out. Facebook.

How Do You Optimize for Voice Search? Our Experts Weigh In


After all, we do spend a good chunk of time around here thinking, talking, and writing about voice search. So, the question remains: As this horizon continues to evolve and shift, how -- oh, how -- can sites be optimized for voice search? The average voice search result page loads in 4.6

8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)


Despite the growth, there are several implied barriers to entry when it comes to incorporating interactive content into a company's broader marketing strategy. . . HubSpot’s Marketing Grader is a free tool that gives feedback on a website’s: Search engine performance.

Everything You Need to Sell Your Boss on Business Blogging


You've been reading up on search engine optimization, and have started applying the best practices to your website. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. You're an inbound marketing convert.

8 Insightful Marketing Predictions for 2013 and Beyond


We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. But these barriers are crumbling. It's that time of year again!

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