Remove experience range
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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. There has been a shift in the industry with more organizations working directly with people who have personal experience with the conditions.

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Removing The Barriers

ANNUITAS

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being educated in terms of best practices (26%). Lack of Education (26%).

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Should Your Job Posting Require a Degree? 

Zoominfo

But even as school enrollment drops, “degree inflation” — adding a degree requirement to jobs that previously didn’t need one — continues to create barriers to well-paying jobs. Consider adding a “degree or X years of relevant experience” to your job postings to broaden your search. times more than work experience.

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How to Prepare for AI With a Solid Manufacturing Data Strategy

Salesforce Marketing Cloud

Meet with your frontline service and sales reps to get an idea of what barriers they encounter on a day-to-day basis. Start small and experiment with tested applications Once your systems are integrated and your data is clean, your organization will be ready to begin testing AI models. Review each system you use regularly.

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Only one in five marketers have a strategy in place for optimizing their martech stack

ClickZ

Companies ranged in size from fewer than 50 employees (54% of respondents), to more than 500 employees (24% of respondents). When asked to name their top barriers to the success of martech stack optimization, respondents listed improving marketing efficiency (40%) as the top challenge followed by improving attribution of revenue (38%).

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Navigate Your Path to an AI Future

Salesforce Marketing Cloud

Encourage innovation and experimentation : Create opportunities for employees to explore AI technologies and experiment with new ideas. While AI may seem impersonal, we need to emphasize the beneficial impact it can have, especially considering the low barriers to entry that make it accessible to a wide range of users.