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3 Big Martech Innovation Themes in 2022

chiefmartech

Taken together, about 2/3 of B2B buyers now opt for remote interactions or digital self-serve. With digital self-service buying, however, marketing can create campaigns and digital experiences that directly embed transactions. This has been the case in consumer e-commerce and direct-to-consumer (DTC) businesses for a while.

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How to Create Marketing Videos with Limited Resources

Parse.ly

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Figure out which platforms work well for you and make content tailored for those.

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How to do high quality video marketing with limited resources

Parse.ly

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Feel free to feature smartphone footage – and use lenses to amplify the experience.

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Why Silent Facebook Video Is So Popular

Content Standard

As more and more companies jump on the text overlay bandwagon, their videos will cease to stand out. Users have to opt-in for sound, typically by clicking or tapping the video. Publishers like Tasty have broken through the sound barrier with ridiculously popular video demonstrations of recipes. The Rise of Silent Video.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Here is his advice: What's your best piece of advice for a business owner starting out with PPC? We see advertisers both large and small come and go from every conceivable vertical. In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. Do your research.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Here is his advice: What's your best piece of advice for a business owner starting out with PPC? We see advertisers both large and small come and go from every conceivable vertical. In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. Do your research.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Here is his advice: What's your best piece of advice for a business owner starting out with PPC? We see advertisers both large and small come and go from every conceivable vertical. In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. Do your research.

PPC 40