3 Big Martech Innovation Themes in 2022
chiefmartech
JANUARY 10, 2022
Taken together, about 2/3 of B2B buyers now opt for remote interactions or digital self-serve. With digital self-service buying, however, marketing can create campaigns and digital experiences that directly embed transactions. This has been the case in consumer e-commerce and direct-to-consumer (DTC) businesses for a while.
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