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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments. As a result, data remains locked within these legacy systems, creating silos that are difficult to bridge.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. These are open decentralized databases that govern and record transactions from human or machine interactions, such as sending money from one person to another. billion to $4.1

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Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

There’s enough of a barrier to entry–tech, cost, and expense–associated with converting government-backed fiat money into cryptocurrency that it’s like owning 400 troy ounce ( 27 pound! They’re stuck like stocks or bonds into just something you track on your phone or look up online.

Practices 187
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Weak Governance Wastes Intent Data

Aberdeen

Data governance has never been the highest priority on any tech leaders’ to-do lists. And, as Lock explores in the webinar, leading companies are embracing the calls for analytics with greater ease-of-use. Analytics User Satisfaction Hinges on Data Governance. Providing data on 12.8 billion web pages; 3.7

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Cloud Security Management: All there is to know

Valasys

The adoption of cloud-based environments and IaaS, PaaS, or SaaS computing models have increased in contemporary organizations. With the continued development of the digital environment, security concerns have advanced. Importance of Cloud Security . Defining cloud security management .

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.).