The Barriers to Great Personalization
MARCH 23, 2020
In the struggle, brands are running headlong into a common set of barriers. In this piece, Matt Mobley, CTO at Merkle will discuss these barriers including, identifying the consumer, using data and insights to create relevance and maintaining the consumer identity across the entire consumer experience, and how marketers can overcome them. From mass media to digital messaging, marketers are rapidly moving toward a place of hyper-personalized engagement.