environment 
Martech Advisor
MARCH 23, 2020
In the struggle, brands are running headlong into a common set of barriers. In this piece, Matt Mobley, CTO at Merkle will discuss these barriers including, identifying the consumer, using data and insights to create relevance and maintaining the consumer identity across the entire consumer experience, and how marketers can overcome them.
SendX
SEPTEMBER 3, 2020
We’re all familiar with the anxiety of survival in a fiercely competitive environment. But there are ways to differentiate yourself from the rest, regardless of your size or niche. The lack of trust is a barrier in getting them to buy from you for the first time. But that’s not going to guarantee you success.
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ClickZ
DECEMBER 24, 2020
There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. Given its high degree of security and accessibility to the masses, however, blockchain networks hold significant potential in driving growth and long-term loyalty with customers.
Navigate the Channel
MARCH 17, 2023
It’s a documented blueprint for positioning and selling a product (or service) to qualified buyers in a way that differentiates any one solution from its competitors. It’s what differentiates a company from competitors offering similar solutions while appealing to a target market’s unique motivators.” It’s not an us versus them.
Marketing Insider Group
NOVEMBER 18, 2020
Make sure the internet platforms you’re using such as Facebook, Google, Twitter, LinkedIn, or any other services that underlie the marketing environment are integrated seamlessly. Silos between sales and marketing organizations continues to be one of the biggest barriers to marketing success. Create Visual Content.
Martech Advisor
MARCH 27, 2020
Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Decades ago Clarence Francis, then CEO of General Foods, shared his strong feelings about loyalty.
Martech Advisor
DECEMBER 24, 2019
Exceptional Customer Experience is what differentiates your brand from your competitors. Learn More: Customer Experience: A Key Brand Differentiator. This intelligence removes friction from your customer journey and creates an environment where customers’ needs are understood and fulfilled in real-time.
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