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Why focus is the way forward for high-performing marketing organizations

Martech

People : Aligning organizational structure, staffing and professional development opportunities to deliver on vision, strategy and value proposition. Building your foundation for focus There is such a low barrier to opening a creative marketing firm today. It’s costly, inefficient and creates chaotic operating environments.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Embrace Automation and Martech. Create Visual Content.

Insiders

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How Marketers Can Bridge Innovation and Business

Kaon

They can help immerse someone into an environment where they can actually see what these complex marketing and messages mean, rather than imagining it. I think CEOs in particular are always interested in looking at creating long-term competitive differentiated value that allows them to create a sustained, competitive advantage.

Business 202
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4 Actions For Pharma to Remove Damaging Barriers with Customers

ERDM

Those are the words of Mike Lucero, Product Fellow, 10x Genomics, regarding the fact that many life science companies do not apply the same rigor to developing their Customer Experience (CX) strategies that they apply to developing new products. This results in mistakes which are very expensive to fix. Actions: 1.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

Blockchain, when developed and configured that right way, is capable of automating these support transactions and storing this valuable data in blocks – to which customers can access. There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment.