Adobe Experience Cloud Blog

MARCH 28, 2013

Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” Ask questions that help you understand their barriers and needs to execute at a high level. Decide how the feedback will be used.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Outgrow

OCTOBER 23, 2020

Alas, the internet is awash with articles from marketing automation companies trying to sell you their tools; but this article is different. Social selling is the vogue in modern business and the best marketing automation services recognize that, giving their users a finger on the pulse of their clients.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

chiefmartech

MARCH 14, 2017

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets. Because space is strictly limited, once this event sells out, it’s truly sold out.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48