The Marketing Blender

NOVEMBER 30, 2023

What are your unique selling points? They have already demonstrated trust in your brand, making it easier to upsell or cross-sell additional products or services. However, overlooking this segment can be a significant barrier to growth. Your strategy should answer questions like: Who is your target audience?

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

Cross-Selling 69

Cross-Selling eCommerce Bundling Customer Satisfaction 69

Tomorrow People

JUNE 7, 2021

Price is no barrier to uptake. However, even if the product is free for a specific time period, until a threshold number of users is crossed, or until an enterprise license is required, value is offered before the paywall. Selling a license or subscription is not the end goal. Limited capacity or storage. Limited support.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

ClickDimensions

NOVEMBER 17, 2020

Today, there are more barriers than ever to selling. Sales enablement is the strategic, ongoing and cross-functional process of providing sales teams with the content, information, training and technology they need to compete today and effectively engage buyers throughout their journey.

Buying Cycle 103

Buying Cycle Cross-Selling Buyer Personas Barriers 103

Ledger Bennett

JANUARY 9, 2022

It tends to attract more customers – in most cases subscription payments lower the barrier to entry because cost is no longer prohibitive, allowing more customers to purchase. Together with keeping customers happy, subscription businesses have to look for cross-sell and up ell opportunities to get customers “addicted” to their services.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Rev

AUGUST 23, 2023

Expansion opportunities and cross-selling: Designing for converted users also involves identifying expansion opportunities within the existing user base. PLG also requires a cross-functional collaboration between product, engineering, marketing, customer success and data analytics teams to ensure a cohesive strategy.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Repurposing your videos for the platform is a cinch and there are plenty of opportunities to cross-post your videos onto Instagram. In this guide, we’ll break down exactly how. No surprises here!

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. As part of aligning to this principle, selling organizations need to think in terms of pricing structure versus the price itself. Mereo came in as an objective expert,” Marshall said.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. The days of selling to “the decision maker” are largely over. What about the buyer? Build Relationships with IT and Finance.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SmartBug Media

FEBRUARY 25, 2021

There are a number of effective marketing tactics, but among them, account-based marketing seeks to break down data, technology, and team barriers. Cross/up-sells. Overcoming Challenges with Account-Based Marketing. Demos/consultations booked. Trials started. Converting free trials to monthly recurring revenue (MRR).

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Hubspot

JULY 7, 2019

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. Identify and avoid risks, barriers, and limitations. Section 6: Buying Process and Selling Points. Key selling points. Key decision criteria.

Template 78

Template Work Management Planning Marketing Management 78

ClickZ

JULY 31, 2019

Barriers to entry. The main barrier to usage appears to be a lack of confidence among senior leadership teams, with just 18% responding that predictive modeling is essential right now and about 33% indicating it will be essential in the future. Predictive modeling as an investment.

Planning 100

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 100

Biznology

DECEMBER 26, 2017

There’s enough of a barrier to entry–tech, cost, and expense–associated with converting government-backed fiat money into cryptocurrency that it’s like owning 400 troy ounce ( 27 pound! And then there’s the daily limits on selling. Right now, Bitcoins are almost strictly being used as investment vehicles.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Optinmonster

FEBRUARY 2, 2023

One example would be linking to your best selling products from the About page. Describe Products in Detail The content on your product pages need to do a lot of heavy lifting when it comes to selling your products and driving conversions. Free shipping removes one of the biggest barriers to making a purchase: the cost of shipping.

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Hubspot

JULY 5, 2021

Both parties need to be on the same page with respect to the selling points your sales team is pushing. And that kind of bad word-of-mouth can make life harder for salespeople trying to sell into those customers' networks, down the line. Sometimes silos are reinforced by social barriers. How to Break Silos Down.

Work Management 72

Work Management Marketing Management Word of Mouth Cross-Selling 72

Mereo

AUGUST 20, 2020

Training programs should cater toward your organization, your salespeople and your selling objectives. Once your sales process is aligned to your buyer’s journey and your salespeople are well-educated and experienced with skills to sell, it is time to equip them with sales assets that drive your consistent and differentiated value messaging.

Ideal Customer Profiles 67

Ideal Customer Profiles Cross-Selling Marketing Proposals Buyer's Journey 67

Mereo

APRIL 21, 2022

The potential of a data-driven approach has not been lost on selling organizations. Yet selling organizations are still struggling to transform to actual data- and insights-driven cultures and processes. People and process issues continue to create barriers to transformation. Data-driven selling is not some fleeting trend.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. Case in point: Silver Peak hired Aviso , an AI-guided selling platform, to predict quarterly business. Want to learn more about AI in sales?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Hubspot

OCTOBER 11, 2019

This is where personal selling comes into play. Personal selling is the key to a well-balanced sales organization, and, in this guide, we’re going to explain why that’s the case. Personal selling is most commonly used for business-to-business (B2B) selling, although it’s also used in retail and trade selling, too.

Personalization 77

Personalization Work Management Marketing Management Customer Satisfaction 77

PureB2B

MAY 30, 2022

It tends to be a significant hurdle for B2B companies as most of them want to sell specialized products or services to a niche business. This point will prove expressly true if there are language and cultural barriers to navigate. Less time updating dead email addresses or disconnected phone numbers means more time selling.

Business 62

Business Lead Scoring Lead Ranking Enterprise Management 62

Mereo

MARCH 4, 2021

We embrace a buyer-centric relationship mindset, one that demands the full embrace of a Seek to Serve, Not to Sell strategy. For many B2B buyers, these gains are often aligned to: Lower barrier to entry. Easier cross-selling and upselling. Faster time to value. Flexible finance options. Visibility into future income.

Demand 74

Demand Marketing Management Lead Ranking Terms and Conditions 74

KoMarketing Associates

SEPTEMBER 10, 2019

Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. Even if you’re selling similar products to your competitors, having back-end support could actually end up being a way to use customer service content to drive sales and retention. Should B2B ecommerce marketers sell on Amazon, or not?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Content Standard

MARCH 21, 2022

For example, you may want to focus on increasing revenue from this year’s holiday campaign by 15 percent over last year, increasing conversion rates by 20 percent within your app, or generating 25 percent more upsell and cross-sell opportunities among customers in the financial services industry. How Will We Measure Success?

Planning 125

Planning Personalization Marketing & Strategy Multi-Touch Attribution 125

accelerate agency

SEPTEMBER 21, 2021

Increase average revenue per user Upselling and cross-selling are straightforward ways to increase your CLV. Upselling is the art of selling a more expensive product or service to customers. Cross-selling could include selling a similar or complementary product or service to a customer.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Increase average revenue per user Upselling and cross-selling are straightforward ways to increase your CLV. Upselling is the art of selling a more expensive product or service to customers. Cross-selling could include selling a similar or complementary product or service to a customer.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Upselling and cross-selling are straightforward ways to increase your CLV. Upselling is the art of selling a more expensive product or service to customers. Cross-selling could include selling a similar or complementary product or service to a customer. Increase average revenue per user. Conclusion.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

chiefmartech

MAY 12, 2020

Due to effectively zero barriers to entry for new apps, the total number of specialist apps in the world collectively does not shrink. Key Dynamics of Apps and Platforms Crossing the Spectrum. Where we more regularly hear of cross-spectrum competition and consolidation is between specialist apps and app platforms.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

NetLine

OCTOBER 2, 2023

Content personalization marketing allows for each consumer interaction to be totally unique, helping to eliminate barriers along the customer journey to ultimate conversion. They are particularly beneficial for upselling and cross-selling. Enter content personalization marketing.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Seismic

FEBRUARY 3, 2022

These are a few ways your sales and marketing teams can work together to break down barriers. Once your GTM team has established its goals and targets for the quarter, it can be fun to engage in cross-functional competition and celebrate individual and shared victories. Alignment best practices. Shared revenue and pipeline goals.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Marketing Management Paid Search Agency 52

Kapost

APRIL 6, 2016

Because the barrier to entry is much higher for top-of-funnel prospects. Existing customers are 50% more likely to try new products and spend 31% more, on average , when compared to new customers, which translates to cross sells and upsells. #2: Why the crazy difference between these costs?

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. In research by Experian, 46% of marketers stated that technology was the biggest barrier to integrating customer data.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

KoMarketing Associates

APRIL 25, 2013

Marketing automation software is used in many modern marketing processes, including lead generation, segmentation, lead nurturing and lead scoring, relationship marketing, cross-sell and up-sell, customer retention, social marketing, and marketing ROI measurement. What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Martech

AUGUST 7, 2023

The answer depends on what you sell and how often your customers buy. If you sell both, you may need different reactivation programs for these two product categories. They’re people who bought from you at least once but not lately, so you might have a higher barrier to cross. Lapsed customers can be a tough crowd.

Budget Programs 90

Budget Programs A/B testing Buying Cycle Email Marketing 90

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. And intent data captures such signals and helps your customer success managers grasp upsell or cross-sell opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Smarte

SEPTEMBER 29, 2021

Furthermore, when they click your link on the ‘Thank You’ page, you can lead them to your website or any other landing page where you can upsell or cross-sell a different product of your choice. When your prospect completes a sign-up or follows your CTA, you get the user’s email address. Limitations of LinkedIn Lead Gen Forms.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

Furthermore, when they click your link on the ‘Thank You’ page, you can lead them to your website or any other landing page where you can upsell or cross-sell a different product of your choice. When your prospect completes a sign-up or follows your CTA, you get the user’s email address. Limitations of LinkedIn Lead Gen Forms.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52