6 marketing automation use cases where AI can help with data quality
Martech
JUNE 22, 2023
For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. And despite easier-to-use tools, training was still an adoption barrier to (proper) data input. Users won’t have to remember where in HubSpot’s standard interface to click “Add Contact.”
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