Modern B2B

MARCH 17, 2022

The post Marketing Technology Strategy: Barriers to Success appeared first on Modern | B2B Marketing Agency.

Barriers 52

Barriers Marketing Strategy Marketing & Strategy Advertising Agencies 52

ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Barrier 2: Lack of Customer Insight & Content.

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

PureB2B

AUGUST 15, 2017

The post Overcoming Four Barriers to Data-Driven Marketing Content appeared first on DemandScience.

Barriers 62

Barriers Content Marketing Content Marketing 62

Contently

SEPTEMBER 22, 2020

The email also nonchalantly referenced a “central cloud warehouse” (WHAT), and opened with the classic line, “ Based on your role at Contently, I’m curious if managing multiple data pipeline and fielding organization-wide data queries likely keep your team focused on less strategic tasks than they prefer.”

Cost per Lead 218

Cost per Lead CPL Barriers Content 218

Kapost

MARCH 23, 2018

The post Barriers to Marketing Success: Silos, Wasted Content, and Lack of Visibility appeared first on Kapost Content Marketing Blog.

Barriers 66

Barriers Content Education Marketing Prospects 66

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Scaling Global Content Requires a Creative Approach. So, what can you learn from this global initiative? highlight to tweet).

Barriers 101

Barriers Campaigns Planning Advertising Mediums 101

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Heinz Marketing

AUGUST 25, 2018

25 Questions from Content Marketing Experts. Some of the best questions the presenters at Content Marketing World have been asked about content marketing. The Biggest Barriers to Successful Marketing Attribution. One of the biggest barriers marketers are seeing today are technology and data changes.

Barriers 42

Barriers Storytelling Marketing Attribution B2B 42

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. What is the number one goal of content marketing? Take fear out of the equation.

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

JULY 10, 2019

As a marketer, you already know that content marketing is well worth your time and effort. What you put in is almost guaranteed to be returned to you many times over, and this attractive ROI combined with low costs and barriers to entry makes content marketing one of the most popular marketing strategies for businesses […].

Buy 208

Buy Marketing & Strategy Marketing Strategy Effectiveness 208

KoMarketing Associates

MARCH 26, 2018

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Heatmap in Capturly 1.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

FEBRUARY 24, 2021

Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG). Here are some more data points to highlight this potential: 86 percent of users with access needs would spend more if there were fewer barriers. 83 percent of disabled shoppers limit their online spending to websites they know are barrier-free.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Of course, you don’t want to throw together any old content and call it a blog.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Contently

MARCH 24, 2020

Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. They break down the barrier between us and them. The digital age has broken down the barriers between brands and consumers. The best content marketers do something different.

Storytelling 154

Storytelling Barriers Class Paper 154

Roketto

JULY 30, 2020

What is it that makes content marketing such a successful and desirable tactic? Is it the high return on investment that content marketing offers? c) The low barriers to entry? b) The potentially exponential organic growth? The answer? d) All of the above. And more.

Stats 110

Stats Content Marketing Barriers Content 110

Brandpoint

JULY 1, 2021

Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day. This will necessitate better content experiences to power our sales processes when it will be difficult if not impossible to get all the right decision-makers in a room at the same time.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

DivvyHQ

OCTOBER 6, 2022

What are the biggest barriers to effective enterprise content collaboration, and how can we overcome them?

Barriers 76

Barriers Content Effectiveness SME 76

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Kapost

JANUARY 25, 2017

Using a unique mix of writing tips for B2B content helps organizations accomplish some very important things in a highly competitive digital space. Well-written, dynamic, interesting content: Builds interest and sustainable engagement with target audiences. Write or Refresh B2B Content with These Simple Tips.

Barriers 48

Barriers Top of Funnel Tips Buyer Personas 48

KoMarketing Associates

MAY 7, 2018

Marketers who have invested in content marketing know that customers expect to get a certain amount of value out of their assets, but how much? Marketing to Customers with Interactive Content. According to previous research, interactive marketing content may be the key to fulfilling customer expectations.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

KoMarketing Associates

JULY 7, 2021

Previous data suggests that marketers have faced many barriers to success in this area. This is followed by content marketing (40%), video marketing (35%) and email marketing (33%). In terms of the most difficult channels to analyze for ROI, social media marketing (47%) tops the list.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

Roketto

JULY 30, 2020

What is it that makes content marketing such a successful and desirable tactic? Is it the high return on investment that content marketing offers? c) The low barriers to entry? b) The potentially exponential organic growth? The answer? d) All of the above. And more.

Stats 83

Stats Content Marketing Barriers Content 83

KoMarketing Associates

SEPTEMBER 28, 2021

Some of the most common barriers to marketing automation success are achieving data unification (38%), improving the user experience (37%) and streamlining marketing processes (30%).

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Content Standard

JANUARY 3, 2023

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it.  Sound familiar? It’s all about personalization.

Merchandising 109

Merchandising Lock-In Content Barriers 109

SmartBug Media

APRIL 16, 2021

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you gate something on your website or landing page, you are literally adding a barrier to entry for a visitor to access that piece of content. When to Gate Content. Why do we gate content?

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Heinz Marketing

OCTOBER 28, 2022

Speakers: Pierce Ujjainwala , Co-Founder and CEO of Knak ; Ann Handley , Chief Content Officer, Marketing Profs. Content is changing as the world enters a new era. Marketers should create content with craft and care. Creative content should be: Confident. Overcoming B2B Buying Barriers. Resist the status quo.

Work Management 108

Work Management Marketing Management B2B Marketing Planning 108

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Low startup costs.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Martech

DECEMBER 14, 2021

This includes refocusing top-of-the-funnel efforts like content syndication to be more buyer-driven and effective. While content syndication is a tried-and-true channel in the B2B marketer’s toolkit, it’s also one that marketers have historically invested a lot of time and money in but have often struggled in proving its ROI.

Ideal Customer Profiles 107

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 107

ClickZ

SEPTEMBER 14, 2020

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Content created in partnership with Ceros.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

Salesforce Marketing Cloud

NOVEMBER 15, 2023

For marketers, the Email Builder in Marketing Cloud is an essential tool for building creative assets and content, but it presents an accessibility problem. This provides a keyboard accessible alternative to drag-and-drop and affords anyone, not just mouse users, the ability to add content to a page.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78

Marketing Insider Group

JANUARY 4, 2023

Operational challenges often cause a lack of cohesion between marketing content across channels. With Offline decisions made months out and Digital decisions made at the moment, be sure to develop a well-defined content calendar & offer strategy to ensure inter-channel cohesion. Quick Takeaways: Focus on operations. How much time?

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192