Ryan Jones on Eliminating Barriers Between Marketing and Technology


Ryan is the founder of Refuel Creative , with over twenty years of experience in technology, web design, and marketing. Ryan is a skilled marketer, technology consultant, and Google Ads, specialist. Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today.

Breaking Through Client Relationship Barriers

Hinge Marketing

It’s a common problem for consultants. One consultant, for example, suggested to a controlling CIO how to make small changes to the company’s merchandise return process. The consultant’s idea had reduced costs and avoided a major system modification for other companies. The CIO embraced the idea, discussed it with others, and then supported the consultant's effort to sell the project. Find ways to share the experiences of others with your client.


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Embrace Uncertainty and Change


” Business Roundtable Commits to Break Down Barriers to Economic Opportunity. Consultants Collective Corner Future of Work Technology Breaking Barriers career Economic Opportunity Future tech and communication Responsible Capitalism What the future holds

Should Your Consulting Firm Be Specialized?

Hinge Marketing

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. Because specialization helps your consulting firm match specific needs, it also makes it easier to target your marketing efforts. When your target demographic searches for solutions, they will be much more likely to find you – and general consulting firms will appear less equipped to solve their problems.

Customer experience enemy #1: the org chart


It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible to create bad experiences even if you have good people and plenty of funding. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. I’ve had this experience despite working with talented experience designers, content people, and developers.

Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

Common barriers I outlined in Removing the Barriers to Strategic Planning in B2B Marketing are not valuing strategic planning, not having sufficient time and resources, lacking alignment around a strategy and a lack of internal expertise. Strategic planning has to begin by addressing these barriers. Breaking down the barriers will likely be a bigger challenge than planning. Below are three steps you can take to begin breaking down these barriers in your organization.

5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Once-in-a-lifetime experiences. It builds on doing dozens of things right; in truth, it depends on a holistic strategy that creates experiences resulting in meaningful relationships with customers. Learn More: The Barriers to Great Personalization. Customer Experience

Top Tips for Tailoring Your Digital Customer Experience


With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Tailoring your digital customer experience is key not only for acquiring new customers but also for retaining your existing customer base.

Is Your Website Making Your Prospects Hate You?


That experience comes to mind often when I’m surfing the web. Too many sites can’t seem to find the right balance between a great user experience and maximizing their conversion rate optimization.

The Pros of Living through a Coronavirus Crisis


If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

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B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Today's shoppers place a lot more value on customer experience than ever before. They're willing to provide their personal and financial data to companies, but (reasonably) expect a higher quality experience in return. Get A Free Consultation. Get A Free Consultation.

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How technology is streamlining processes in finance and insurance


One law firm has launched elearning courses during the lockdown, rather than holding face-to-face consultations or training days. The largest barrier to implementing new technologies have been legacy systems.

Whoever Said Digital Transformation Has To Be So Complex?


The Boston Consulting Group discussed this topic in this article titled, The Twelve Forces that will Radically Change how Organizations Work. It’s mostly due to organizational barriers that inhibit communication, collaboration, and the development of coherent and consistent customer engagement strategies. Customer ExperienceCorporate complexity operates in stealth mode. It is born as simplicity, something initiated with the purest of intent.

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Why Is It So Complex?


The Boston Consulting Group discussed this topic in this article titled, The Twelve Forces that will Radically Change how Organizations Work. Customer ExperienceCorporate complexity operates in stealth mode. It is born as simplicity, something initiated with the purest of intent. Its goal is to solve a small, straightforward, departmental problem through the implementation of a solution with just a few basic steps.

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Seismic and Percolate: Delivering Content with Purpose


If you can find a way to meet the needs of today’s buyers and ensure they are greeted with an experience that provides value at every touchpoint, then you will win new customers much more often than you lose. Seismic now grows to 800 employees strong, with Percolate bringing nearly ten years of experience in working with customers to optimize their content strategy. Delivering personalized, compelling content at every customer touchpoint has become essential.

Blue Chickens and Sales Agents in Orange Prison Jumpsuits


Remember what I said at the start, though: women are very good at overcoming barriers and Chelsea is no stranger to this. I’m hoping stories like the ones I’m sharing today begin to change the stereotypes (President of Conscious Capitalism Brian Mohr recently visited Televerde’s call center inside Perryville and authored a fantastic blog recounting his experience ). Learn more about Melissa Lamson, CEO of Lamson Consulting.

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HeidiTaylor Marketing is one year old!

TaylorMadeIn KEW

There are SO many marketing consultants and consultancies out there. It’s easy to say ‘I’m a consultant’; there are few barriers to entry and low set-up costs. But I spent a lot of time on the research and my initial depression gave way to a new sense of what consulting actually means to me. It began as a vague notion that I’d like to become a marketing consultant ‘one day’. I would love to hear about your experiences!

Social Media - Expertise Without Experience?


In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise. When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. This was confirmed in MarketingSherpa’s Social Media Marketing and PR study where we found that the 'lack of knowledgeable staff' was the most significant barrier to social media adoption.A

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Why You Still Need a Content Marketing Strategy for B2G

Hinge Marketing

While winning companies have mastered the processes and nuances of government contracting, the barrier to entry has begun to shift, requiring contractors to do more than they have in the past. How well do they match up to your experience? Management Consulting Content Marketing How much of $462 billion do you need to be successful?

9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Website accessibility is essential to engaging those with disabilities and providing an excellent experience. Here are some more data points to highlight this potential: 86 percent of users with access needs would spend more if there were fewer barriers.

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Why Aren’t Your Employees Better Advocates?


We assume there is little we can do to influence it except provide a good experience for customers. While a good customer experience is essential, there are many things we can do beyond that to encourage word of mouth sharing. When it comes to sharing company information, however, they report a variety of barriers. Luckily, we as marketers can help overcome many of these barriers with better content prompts and training.

Book Review: Maverick Marketing


Hayes, Managing Partner and Principal at the New England Consulting Group , draws on his experience working with midsize to large clients across healthcare, consumer packaged goods, retail, energy and other sectors to illustrate both the theory and real-world examples of trailblazing marketing campaigns and practices. This creates an effective barrier to entry to many marketers and startups.

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“The Illusion of Certainty” & Other Articles from Kevin Jordan


“It’s time to reject the notion that critical thinking is either an innate gift that can’t be developed or a skill learned only through experience. “There are a lot of barriers to changing your mind : ego, overconfidence, inertia — and cost. Consultants Collective Corner

Email Marketing Trends for 2020: Unproven Opportunities


Of the 26 trends we surveyed our digital marketing consultants about, they put four of them in the low adoption–low impact quadrant for 2020. So, it’s really new, which is why our marketing consultants rated it the trend with the lowest adoption of all the ones they rated.

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Our Top 10 Tips for Making Virtual Events Work


But there are a number of best practices that organizers can leverage to create a memorable attendee experience in the virtual landscape. Break down geographic barriers. One obvious benefit of virtual events is that travel is no longer a barrier to attendees. Social media.

6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

The survey had just 105 responses, which isn’t a lot, but as I went through the report, the results matched my own views based on 20 years of experience in this line of work. Outside consultants can help.

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5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”. Triumph: How have you been successful and how are you overcoming these barriers to success? We’ve all overcome barriers and trudged on through them to where we are today.

Clarke had it right, AI is magic


Unreasonable expectations Concerns about data Skills and Experience. Identify a handful of experiments that you can run. This reduces the risk of failure — the likelihood that all the experiments fail is low — and set out goals that aren’t purely business value. The AI Barrier: Cost. One of the largest barriers to getting started is skills and expertise. Competition for data scientists is fierce and consultants who do this work can be costly.

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Vision to vocabulary: What to include in your brand messaging playbook

Tomorrow People

Removing the barriers to online commerce helps more new businesses get started, expedites growth for existing companies, and increases economic output and trade globally.” ( Stripe ). Example: “There are 40MM independent workers in the US: consultants, freelancers, and small business owners.

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The Five Pillars to Business Value / ROI Selling Success

The ROI Guy

From our extensive client experience, we have found that implementing best practices from the following Five Pillars can be the key to reaching new heights with your business value-selling program: 1) Deliver a superior user experience – Do your sales reps and channel partners love using your business value / ROI tools? Spreadsheets don’t cut it, and financially heavy interfaces present an immediate barrier for sales reps that don’t have degrees in accounting or finance.

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What Technology Tools Do You Need for an Accessible Website?

Marketing Insider Group

With web accessibility, anyone can interact online without barriers. Having an accessible website offers an inclusive digital experience. Each principle relates to delivering the best user experience for everyone, no matter their disability or needs.

How to Use Data to Make Your Lead Generation More Effective

Marketing Insider Group

What’s more, the second and third biggest barriers to lead generation are due to a lack of data as well. In fact, a study by Epsilon found that 4 in 5 customers are more likely to do business with a company that offers personalized experiences or messaging.

6 Questions to Ask When Creating Your Email Marketing Budget


In fact, 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success ( source ). Take a look at your current email strategy and consult with your team. If your click-through rate is low or your emails aren’t generating many website visits, consider experimenting with different types of content or headlines. In 2017, email marketing turned half a century old.

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Sales Enablement: What Does Sales Need From B2B Marketing?

B2B Digital Marketer

If you’re working in customer experience then you probably live and die by this credo. 20:43 – Barriers to effective execution in sales and marketing. 360 Consulting website: [link]. Sales and marketing are like first cousins, if not brothers.

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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

Share your opinions as long as they are informed, based on experience, and seek to help your customers. With a subtle dose of positive vibes, the beverage maker expresses its stakeholders’ firm opinion that people are better off when they break down the barriers that divide us.

Uncovering CMO Insights On Their Journey To Digital Agility


At Oracle Marketing Cloud we define the term agile marketing as "using data, technology, and processes to build customer experiences that evolve instantly based on the behaviors, interests, and needs of real people – is all about letting customers dictate their own path and have a system that adjusts quickly and intelligently for them across channels in real time and context." The fact is improving the customer experience is paramount for ANY brand in any industry.

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