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How to Improve B2B Lead Quality

PureB2B

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. Don’t waste your sales team’s time by letting them ask the qualifying questions during their sales call. But, getting quality leads can be costly.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. Don’t waste your sales team’s time by letting them ask the qualifying questions during their sales call. But, getting quality leads can be costly.