Lead Gen: A proposed replacement for BANT
B2B Lead Generation
SEPTEMBER 9, 2013
I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. For the uninitiated, BANT is an acronym: B = Budget. It’s time to move BANT methodology into retirement. As I wrote in my previous B2B Lead Roundtable Blog post , BANT is not feasible without someone having a conversation with a prospect. So, even if Marketing owns an inside sales operation, asking the reps to use BANT criteria is misguided.